The performance of the page in the search results for the optimization of the title label

Absrtact: There are a number of factors that can determine the performance of our pages in search results. Optimizing the title tag of the page (title), describing the META tag (Description meta tag), and the structure and style of the URLs have a deep effect on the page's performance in search results

There are a number of factors that can determine the performance of our pages in search results. Optimizing the title tag of the page (title), describing the META tag (Description meta tag), and the structure and style of the URLs have a profound effect on the performance of the page in search results. These can help users make informed choices about the results they want. At the same time a more descriptive tag and URL naming structure can also help search engines easier to understand the content of the page.

A more descriptive title and description Meta tag can be a great help for users choosing search results.

Title label format and length

Using descriptive words and statements in a Web page as a title tag can help users and search engines quickly understand the focus of the page.

68/100 of sites in the Internet use this format tag: <itle>google product</title>

Use the product name directly as a short title, for example: google.com search [Google AdWords] results. September 2009.

Use available (and limited) space – most search engines can display a title tag of approximately 60 characters long in search results. This 60-character length is a great opportunity for us to simultaneously present our page focus to both the search engine and the user-what the subject is. In fact, there is no need to use more than this length of the title, because most of the search engine in your page title length exceeds this limit, you will use the ellipsis to replace the content (...). ）。 Of course, the search engine will not give more weight than the characters after this qualification.

Tell the search engine the most important clue to the page-think about it, the entire title tag text has only one symbol, then the search engine will have to find out what this page is about (in fact, Google can identify more than 200 symbols, but we just think about). If this is the case, is your title tag good? Product names are a good choice when constructing page titles, but it's best to include other important information, such as what the product is, what its target audience is, or what its main features are.

Learn about the "NOODP" META tag-if your site already exists under the list of open directories, then Google may choose to use the information about your main page in this list to display in search results. If you find that this is happening to you, your site is likely missing a title tag or a descriptive meta tag (perhaps two of them are not). We are able to locate the problem by using the Open catalogue PPC AD Catalogue, which is the mechanism by which Google uses the information mentioned above as an AdWords result. Webmaster can avoid this error by using the "NOODP" meta tag.

Tag format: META name= "ROBOTS" content= "NOODP" <– This is code –>

Use the product's name as the title of the Web page; example: google.com search [Google fast Flip], September 2009.

Tell the search user what is important in the page – many users may not be familiar with all of Google's products. The most important way for users to discover our products through search results is through a descriptive title tag (the title shown in the search results) and a descriptive meta tag (sometimes shown in the summary). In the current situation, if a user does not understand Google Fast Flip, he still cannot read the description fragment and the page title to see what the product is for.

But remember! Many users are actually only looking at the title of the page! – There are some differences when each user reads a search results page. Some people are accustomed to looking at all the content of the search results, others are more descriptive fragments, and one is just looking at the title. If you're stingy with the title tag, don't blame users who only look at the search results title for their clicks.

20/100 of sites in the Internet use the title tag of this format: <title>google product-non-descriptive tagline</title>

Use the product name and the non-descriptive statement as the title of the page. Example: google.com search [Google Knol] results, September 2009.

Use the product name and the non-descriptive statement as the title of the page. Example: google.com search [Google opensocial],2009 year September.

Pick the right words as your title tag – just 60 characters will not write too many words, so the words are more valuable in the title tag. Shown in the above figure: "A unit of Knowledge" and "It" Open. It ' s Social. It ' s up to you. "are very ingenious expressions. However, they do not have the function of "telling them what the product is or about" when they send information to a search user or search engine. If a word can not further highlight the function, then it is better to explore the meaning of the product itself to replace it with words!

To consider what users might search for-users are unlikely to use generic modifiers when searching through search engine indexes for your product, like "a unit of" or "it's up to you", this means that these words should have as little access to the bold as possible. You have to understand that a bold word appears in the search results in the title, descriptive fragment or directly in the URL, which is a significant "correlation" signal to the user, isn't it?

10/100 of sites in the Internet use the title tag of this format: <title>google product–product keywords</title>

Use with a product name, including a high relevance of the keyword as a descriptive title tag; Example: google.com search [Google grants],2009 year September.

Use with a product name, including a high correlation keyword as a descriptive title tag; For example: google.com search [Google Talk], September 2009.

Use with a product name, including a high correlation keyword as a descriptive title tag; For example: google.com search [Google Voice], September 2009.

This is great! These headings fully possess the following characteristics:

1, make full use of the allocated title space.

2, whether to users or search engines are accurate introduction, describes the Web page and products.

3, contains the keyword is the user is accustomed to search to find the product of words.

1/100 of sites in the Internet use this format for title tags: <title>non-descriptive text</title>

Short and descriptive title; example: Google.com search [Google profiles],2009 year September.

Make the most of your brand name – some users may not have seen the URLs of search results carefully, but they know that "Create your profile" is a sign of Google Profiles. If you also have a well-known brand, make sure it is fully utilized in the title tag and the descriptive fragment.

1/100 of sites in the Internet use this format title tag: <title>unrelated Google product</title>

Incorrect product name is included in the title; Example: Google.com search [Google app], September 2009.

orz! – Although this is a very rare omission, a title tag cannot accurately describe the key content of the page and cause the search engine not to accurately evaluate the relevance of the page. In the same way, some users will say "This is not what I search for!" after seeing the imprecise title. "Then we went on to browse the next search results and we lost a potential customer."

Original address: Http://semwatch.org/2010/03/googles-seo-report-card-tittle