The periodical summary of the promotion work of hospital website

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Department website has been done for probably four months. Update the website every day, do outside the chain, adjust the bidding, receive consultation, sometimes also help my family nurse stare at the patient, change a bottle of liquid, pull a needle or something, every day is busy. Think back to think of is quite quick. This period of time, busy, also did not care to write something, the mind always some downs. Today, the site to promote the work of these months and experience summed up, to tidy up their own ideas, lest after all to forget.

The site was made during the 9.20-10.1 last year during the overnight rush. In the past in other hospitals to promote a lot of thinking about doing the station, are reflected in this station, but also as a previous practice to promote the experience bar. Overall, the site is relatively simple (personal technical reasons), the website interface is more rough (personal aesthetic reasons), the content of the site is more simple (personal thought stale). Functional aspects of the past can be said, can be hung Mama: Business Hang up, online qq hanging, online message, also to hang up. In short, a word, spadger, five also taste, and so on the road.

Site forward: Site construction period

Site early Site A blank, just have a framework, the need for content expansion. So the first three months to focus on the content of the site to add. Update content every day. Because they are not a medical background, so can only go to Baidu, Google to collect content suitable for the site, and then modify the false original, published to the website. At this time the site is not well-known, the new station visits and online consultation is not much, so the daily update content can be guaranteed. Slowly the content of the site to enrich up. This period, will be Baidu's online consulting software-Baidu Business Bridge also replaced for more professional, mature online Consulting system-Business pass (here is not advertising!)

Update the content every day, to apply for major portals, professional website blog. Blog application early, the weight also has a certain effect, so this piece of work can not be pulled down. Here, remind later, portal blog Although the weight is high, can also easily be Baidu stare. Wait for the day you worked hard, will post several pages, Baidu suddenly give you a gift, your blog deleted, and then pull you into the blacklist. Then you will be able to realize that the Baidu Day Thunder hack to taste.

Blog can not stop, outside the chain can not be hair. Content + Outer chain is the eternal truth. A variety of industry catalogs, categories, on the top of the list. Forum, signed, full plus URL. Baidu Post bar, can be posted on the full. Anyway, that period of time, suffering from the "hair outside the chain syndrome", the network looked everywhere, see a blank place would like to play the link, also regardless of the chain take over regardless of use. Early also bought three months of a PR6 website, also do not know now hang up. New station period also find what good friendship links, find to talk to the webmaster, casually changed a few links. Crazy add links also small have results, now the site's chain is immediately to 5000.

For the previous site Baidu bid promotion, because the content is not full, it did not open too much, one day control in about 200. The new station in Baidu is certainly not ranked, through the Baidu natural search pit is very few, at this time the site's traffic and online consultation will rely on most of the bidding. So every day pay attention to bidding rankings, change creativity, adjust prices, plus keywords. Then analyze the background data every day, then revise the launch plan. In this regard, Baidu bid to the consultation success rate is very large, because through Baidu pit stop, most of the directional flow (patients looking for hospital), most of the site's precision marketing groups. As long as online customer service to grasp the quality of reception, there is a high success rate. (online customer service should pay attention to the patient's professional guidance and psychological induction). The reception quality of the general customer service can be improved by the analysis and reception experience of the past chat records. The longer the customer service, the better the skill, the higher the quality, and the more the change of consultation to the doctor. At present, good website customer service is not uncommon. Good customer service is critical for a site that relies on online hospitality to reach an intention.

Website Fourth Month: The confusion of directional traffic

Through the first three months of website construction. The content of the website also basically enriched some, the outside chain also is a steady promotion (I have concussion only). The website on-line consultation also basically can stabilize in seven or eight a day or so. Baidu bid promotion slightly also opened a bit (after all, the site also has content, come in not to look at the white wall). Content + external + bid, keep pace with the development of the site to healthy direction. There are two headache problems at this stage. One is the number of visits to the site is not large, fifty or sixty IP per day. The second is the content of the site update problem, the content of a lot of repetition, and then continue to false original, is dead.

First to talk about the first website traffic problem. The site's traffic is divided into mass traffic and directional traffic. Mass flow is facing the broad masses of netizens, such as Sina Netizen, QQ netizen, cool netizen etc. all belong to mass flow, this kind of flow characteristic is the demand is different, not point to clear visitor.

The key point to talk about is directional flow. What is directional flow? The directional flow of the beauty shop is for the barber. The directional flow of the hotel is the diner. The directional flow of the hospital is the patient. Do you have a large number of visits to the site, it must be good? Mass traffic because it's not about your service, there's almost no deal. And only the directional flow is to your service to buy the account. A person in Baidu search "old rotten leg", this is why? Obviously, to understand the disease, perhaps to see the etiology, or symptoms, or treatment, and other related information. What if a person is searching for "old leg therapy", and why? The intention is more clear, is to find old rotten leg treatment place, this is more than simply search "old rotten leg" the word of the person, the point of more specific. So this is more accurate directional flow. The more accurate the directional flow, the more you need to get timely service, if your site is to provide such services, the possibility of a deal will be very big.

So where does the directional flow come from? At present, the most is from Baidu. Obviously, the search term entered in the Baidu search box is the keyword we are looking for. We choose the keywords related to our service and combine them into our flow source keyword group. Through Baidu bidding and the site's internal SEO promotion, will be useful, with service awareness of the information presented in front of the searcher. Our goal is, through the user in Baidu search, as much as possible to show our services, of course, there are limitations, such as: funds and technology.

The second is the renewal of the website. Most of the sites on this issue are encountered (especially when the network is understaffed, especially). Site updates to a certain period, found nothing good content can be added. The repetition content starts to increase, to Baidu's rank and the user's experience are disadvantageous. This problem has been bothering me lately. Often sleep at night to think of solutions, there is no good way. Just a few ideas. One is to increase the false original strength, from different aspects of false original. The second is to open up a new model of materials, and find content sources. Just a simple idea, there is no more mature implementation methods, this is not written.

Final summary

At this stage is still Troika: Content + chain + Baidu bid. One cannot be less, one cannot be weak. In the spirit of not abandoning, do not give up the principle of doing cattle horse, the site well. Welcome everyone to add my qq:534226792 exchange. This article by the www.tyjmqz.com/webmaster feeds!