The PET website operation must grasp the important point to bind the user

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Some time ago in a webmaster forum to see a video, tells the webmaster how to operate the site, seize the core users. After reading quite a feeling, feel the operation is really a matter of course. In fact, whether it is a comprehensive portal, or a vertical site like me, users are ultimately the cornerstone of our development, can not grasp their eyeballs, development will not talk about. But some words are easy to do difficult, pet site is after all a strong interest in the field, want to effectively seize the user is not easy, of course, the difficulties are there is a way to solve the pet site, the user binding problem is not a problem.

Think about the properties of a user

Imagine the pet site visitors have what characteristics, the first, most women, the second, most of the pet has been raised, or have a strong desire to keep pets, the third, for pet derivative consumer goods have a certain purchasing power. After analyzing the above three points, we should develop the website reasonably.

1th, the website page is also as refreshing as possible, to avoid the rough list of information, more prominent pet characteristics and photos, and for some of the hot dog to focus on the introduction.

2nd, the Website Information column should have sufficient guidance information, such as how to train the dog excrement and urine, how distinguishes Sumu and joyful pedicle and so on, each visitor who comes to the pet website certainly hoped can obtain the useful information from your website, especially like me the pet sale site, How to distinguish different kinds of pets is a must have information guidance, which to some extent, can attract users to read and click.

3rd, to post a buyer's comments on the homepage of the website, to increase the authenticity of the site, so that the other side to generate trust.

Thinking about the position of self

My site is to do pet sales, I most hope that the user came to my site can be immediately interested in certain varieties, and purchase orders. But sales are always difficult to direct docking with users, after all, talking about money easily hurt feelings, naked transactions can not attract users to continue to visit, which is contrary to the binding users, so based on this, I have the following considerations in operation:

1th, the homepage is divided into three screens, the first screen focuses on the characteristics of the site, and lists the relevant open shop certification. Let visitors know the location of my site, and trust the professional degree of website operation. The second and third screens mainly introduce the prices and types of pets, so that visitors have a smooth transition.

2nd, do not do a simple shopping guide, although sales is the focus, but the exchange between users is essential, a special Exchange section, allowing visitors to freely speak, increase the user's viscosity. In addition, for some of the higher volume of dog species, I will recommend some ancillary consumer goods, as far as possible to expand consumption desire.

3rd, to attract a third party to open the shop, increase attention and platform appeal.

Thinking about the current difficult point

In fact, my personal pet station is not a simple purchase and sale of pets, I want to do a platform, in this platform sales, information guidance and communication together to achieve, after all, there is no perfect website can achieve this demand. In this process, the user's binding is particularly important, that is, I need to solve the problem of Web site activity, which is the most urgent need to solve the difficulties. Measures taken include:

1th, a regular visit to the site has bought a pet's users, ask their views, and the process of raising pets to answer questions.

2nd, the launch of PET information release plate, not only the site itself sales site, but also allows other users a small number of pet trading.

3rd, actively use the message board, summed up the user's views on the site construction, and reasonable selection of some dog species to recommend.

4th, the introduction of the pet show plate, so that buyers and other visitors can bask in the photos of pets, to explore the pet skills and experience, enhance the Web site activity, enrich the content of the site, and use this to do a good job of user guidance.

Pet site Because the face of the crowd is relatively single, are some friends like pets, so in the binding user this issue, we have to think more accurately can. Above from Beagle Dog http://www.taochongjie.com/brand/bigequan.html, reprint please indicate the author website link, thank you.