The Phantom of the Zang War small Mirejun

Absrtact: September 2, 2014, the Phantom of the Technology President Bai Yongxiang in Beijing to release the Charm clan MX4. In the press conference, the charm of technology for a friend of a large number of spit, including materials, crafts, design, shape and so on, the charm of the family said it was 4 years ago the design. Many netizens September 2, 2014, the Charm Clan technology President Bai Yongxiang in Beijing to release the Charm clan MX4.


in the press conference, the Charm clan technology for a "friend" carried out a large number of spit, including materials, crafts, design, shape and so on, the charm family called it "4 years ago design." Many netizens to this interpretation is: the Charm clan and millet "head-to-head"


September, the domestic two well-known mobile phone brands of millet and the charm of fans, big hit mouth, the fuse is the new MX4 price than millet 4 cheap 200 yuan.





Actually, this is a continuation of the feud between the founders of the two companies. The Phantom Zang and the little Mirejun are considered to be two geeks ("Geek", people who have a keen interest in technology such as it and the Internet and spend a lot of time poring over it, they were once "in the same world" around 2008, but not long after they began to disagree.





2010 Lei founded Millet, a cannon and red, its products, marketing many places were referred to the charm family. Zang that he was "in the trap". Two companies that started out similar to each other grew up in a different company.





Some people think that the war of words may be a premeditated "public relations tactics." Some people think that, behind the mouth, is the path of the Charm clan transfer. In the shadow of Millet, the Demon clan was forced to push down the "small but beautiful" survival logic and values of the past.





pricing triggers a war of saliva





September 2, the MX4 released new products, priced 1799 yuan, more than the price of millet 4 cheaper 200 yuan, the two in a similar level of configuration.





shortly thereafter, Millet Weibo began to show a large number of comments, only a number: 1799. According to the media description, there are a large number of netizens poured into millet and hammer and many other manufacturers of the official Bo Brush screen "1799".





September 17, Millet New Media director Zhong Yufei first Artillery, accusing the Charm clan organization and provoke the true and false users in the major handset manufacturers micro-bo brush screen. Li Vanchang and Millet Officer micro quickly forwarded. Hammer cell phone founder Luo immediately said, "had SMS warned the vice president of the group Linan honest point."





The charm group not to be outdone, Vice President Linan Quick response, he said "in Lei and old Luo Brush 1799 of a lot of hammer and millet users", and "the charm of the market department will never treat their own users." In response to Millet unexpectedly use the word water army insult their users, and said the charm of the people always stand on one side.





, Zang, chairman of the group, issued a microblog response on September 19, saying: "I can get them a few blocks ahead of the product." "If it's a cheaper product, we really can't win you," he said in an understatement. 1799. ”





industry has a point of view, the past is only a little spat, this time it rose to the three-party executive war, it is rare, and Rong Deng Weibo hot Topic list, causing many netizens onlookers. Some people questioned that this is the three companies involved in public relations hype, has attracted users to pay attention to three new companies suspected. However, there is also the view that the charm of the family and millet has a long history of confrontation, the matter involved to two companies founder Zang and Lei historical grievances.





Jobs ' followers





from 2003 to do MP3, by 2008 to join the smartphone fame, the charm of the product details of the focus and the continuation of the product style is the domestic mobile phone industry "maverick" synonymous. This is behind the company founder Zang's "Jobs plot".





, like Steve Jobs, Zang also liked the white Mercedes, the pursuit of minimalist design, the "small but beautiful" product concept, a year only push a mobile phone. And his personal experience is also legendary: High school dropout, 16-year-old out of work in Shenzhen, the Cantonese restaurant as a cook, turned into the IT industry, obsessed with technology. Alternative, paranoid, crazy, is the media to his label, he is considered a geek.





Zang often appear in the Phantom community as J.wong IDs, the dissidents have always responded with the words "roll", "Please take a detour", "Please Leave", and occasionally, "I am the Supreme Guide to the Spirit culture and ideals of the soul". Still, most of the forum is wildly supportive of his fans, as enthusiastic as Apple fans are about the jobs-style mania.





In addition, the charm of the family from doing MP3 began to build channels, and the store to join the decoration style, store placement, service flow has strict restrictions. In order to control the quality of service, the charm of the family does not set up shop maintenance points, mobile phone failures are returned to Zhuhai headquarters. At the same time, the company has its own factory in order to understand and control the production of mobile phones every process.





before 2013, Zang's game was a success. It has produced a smartphone M8 that has been rated by the media as "experiencing the loss of the first generation of iphones". Until the end of 2012, the release of the smartphone MX2, in its fans view, the charm of the user experience in the hardware and software to achieve the "extreme."





's closest enemy





, Rebels's chairman of the Millet company Lei, is another Steve Jobs believer, another geek.





had a "honeymoon period" with Zang before Lei dabbled in smartphones. According to the media disclosed that the two people met in 2008, because of the same product concept, mutual appreciation. Lei once said that when he first met Zang, "I think he was great", "quite inspirational", but "he (Zang) has his limitations." ”





Lei's "limitations" are mainly corporate governance. Lei has suggested that Zang give entrepreneurial executives a few options because they have no stake in a penny and are easily dug up by others. But Zang's answer was, "he's been dug and I'm capable." Lei has Google China Engineering Research Institute deputy Dean Lin introduced to him, hope Zang can be divided into 5% shares to Lin, attract Lin join, Zang disapprove.





, vice president of the FlyMe system and the head of the Yang Ye, said to the media, in Zang's eyes, the option is to draw a cake for others. The company does not go to the city, this thing is equivalent to no, he does not want to cheat.





from 2008 to 2010, the domestic smartphone gross margin high, opponents less, in the sale of hardware, making profits on the road, the charm of the family and zang very moist. The M8 mobile phone is China's first domestic smartphone, was named "2009 Ten Annual Mobile Phone", "the best version of the iphone", after the listing of a quarter of 300 million yuan income, after the release of M9, the charm store before the long queues. Zang said: "I do not lack anything."





2010 Lei founded Millet became the turning point of the story, but also become two people and two companies "sour" the beginning.





was rejected by Zang Lin as Millet president, to the Android depth customization, development based on the third party mobile enthusiasts as the target crowd, the choice of Rice Miui as a breakthrough, into the smartphone market. In marketing, millet to "forum", "fan culture", "Futures Marketing", "best cost-effective" as the characteristics, quickly pry open the market. Lei has summed up the "Internet Seven Words tactic": focus, Ultimate, word-of-mouth, fast.





Zang that he was "in the trap". In the August 2011, Zang The theme of a netizen in the interactive community: "I am not afraid of him, just disgusting him." Once as an angel investor in the status of High-tech zone leadership contact me to get the business secrets of the Charm clan. From the overall concept to how mobile phones do this, develop processes to supplier selection, production and sales, company status and planning to core personnel introductions and contacts and financial statements ... In his repeated sincerity and the leadership of good intentions urged me to be completely trapped. ”





the
of the Charm clan




as of the second quarter of this year, the data from third-party agencies show that millet has been the Chinese market sales of the largest mobile phone manufacturers, and adhere to the "small and beautiful" of the charm clan, is still a small number of products, in the standings no seating.





2014 Spring Festival, Zang received several backbone of the resignation letter, including research and development vice President Ma Lin. Ma Lin, who has worked for many years in the Charm clan, has led the development of all the charm's flagship handsets, as well as the Android-based FlyMe OS. The reason for leaving the company is that other businesses (le-vision) have dug horns and have stock in the past.




During the Spring Festival, Zang sent an email to all the
and said that there would be a meeting later in the year. This will be the beginning of the Enchantment's transformation. At the meeting, Zang announced the introduction of the first round of investment, the implementation of shareholding system to enhance capital operation, the future company will be further financing, listing. The 11-year-old "family-style" business collapsed.





and financing at the same time to promote the family's internal equity incentive plan, the company's internal staff of more than five years, as well as P5 (including) level of employees have access to restricted stocks. The interests of the charm family are divided into historical contribution stocks and future contribution stocks, the 5-year convertibility of 20% per annum, all shares with the actual control of the company's holding shares share the same rights, but do not allow employees to deal privately.





after the Charm clan announced reform measures, including breaking the "one-year-machine" practice, open FlyMe brush machine, change their marketing model, expand overseas markets. The enchantment is absorbing more "millet elements".





the company's relevant people to accept the Beijing News reporter interview, said that before the charm of the family of millet to engage in a forum, operating fan culture, now the charm clan to learn the internet marketing millet, do scale.





, vice president of the company Linan in a speech, said publicly: "I have a question: millet is really our enemy?" Some people say that millet in the early years to learn a lot of the charm clan things, such as the charm of friends culture, but today we are also learning millet. ”





Another charm management personage says, the charm clan now does not mind is regarded as the chase of millet, before the charm clan does not value the sales, but now the charm clan also wants on the scale, by the scale exchange financing.





The people said the charm will break the "one-year-one-machine" practice, the most recent bursts of 4 products, it is expected that this year's phantom sales will be twice times last year, next year will be 3 times times this year. In addition, the Charm clan also carries out the new marketing strategy, relies on the micro-blog, pastes and so on topic marketing, from behind the scenes toward the stage.




The objective force that
forces the charm clan to change is the domestic handset market Change Bureau. The blue-ocean era of smartphones, which began in 2008, is over. Selling PCs, selling communications equipment related to the invasion, the electronic field of executives in the sea to do mobile phones, even teaching foreign language Luo and the Wang Zijian of crosstalk can also make smartphones.





Mobile Phone Market segmentation has reached the extreme, the charm of the "small but beautiful" advantage. The charm of the family to their own breakthrough is to do more open than millet "real internet phone." Share flyme-with third party developers and even other handset manufacturers in addition to the Open brush machine, the charm will also be with them to carry out traffic and value-added income.





It is hard to predict how the path transfer of the Phantom will result.