The phenomenon of vicious "brush list" in the United States ' network

Absrtact: For the three or four line users, starting from May 17, the public reviews in 23 new cities to launch 5 dollars in the happiness is what series of buy, of which, the first wave of 5 dollars to see the film campaign launched 300,000 5 yuan of film tickets, is the most aggressive promotion in its history. and

To preempt the three or four-line user, since May 17, the public reviews in 23 new cities to launch "5 dollars Happiness is what" series of group Buying, of which, the first wave of "5 dollars to see the film" event launched 300,000 5 yuan of film tickets, is the most aggressive promotion in its history. and 16th night, according to "Electric Business marketing Observation" micro-bo blasting material, "the United States group could not bear the market was divided, the ground chaos, the overnight call of its staff to pull people to brush the list of purchase orders." In order to prevent these preferential activities to reach the user. ”

At the same time, the micro-blog also disclosed the United States network implementation of the brush single method, that is, the mobilization of staff to use mobile phone number of a large number of registered public comments online account for the brush, and after the purchase to apply for a refund, directly to the public comment on the network discount group purchase activities In addition, the micro-blog map also shows the United States Group COO Canga Wei on the matter, that the purchase list is not a value and moral issues, but competition strategy. For a time, including the Internet industry and group purchase users of the United States Network Competition "No bottom line" of the question.

According to the China e-Commerce Research Center released the "2013 China Network Group buy market Data Monitoring Report" data show that the 2013 annual group purchase market transactions amounted to 53.289 billion yuan, compared with 2012 chain Rose 52.8%, the turnover of a net increase of 18.4 billion yuan; The United States Network 2013 turnover of 16 billion yuan, 188% growth than 2012, occupy the market share of 16.69%, ranked first. Public comments 2013 annual turnover of 10 billion yuan, Occupy 12.85%, ranked second, followed by the United States and the most powerful challenger network.

In this regard, China Electronic Commerce Research Center special researcher, Liaoning Asia-Pacific law firm Dong Yizhi lawyer, the United States Regiment this malicious "brush single" incident, has been suspected of unfair competition law "red Line." "In this brush list, the United States to the public comment on the promotional activities to be sent to users to use a number of methods for malicious interception, to prevent the public comment on promotional information to achieve the user's purpose. In this way, the single side of the brush can let the marketing campaign initiated by the failure of the party, died in the "brush". Dong Yizhi analysis, according to China's "anti-unfair competition Law" and other regulations of the relevant provisions, brush single behavior is contrary to integrity, not only to allow competitors to promote information can not be normal transmission, but also to prevent consumers to buy promotional products or services, undermining the fair competition in the market, damaging the normal business transactions of goods and shop interests, is the performance of unfair competition.

Mo Dai, director of the network retailing Department of China Electronic Commerce Research Center, said that the vicious "brush-list" behavior of the US group network would hinder the sustainable development of the industry and the real interests of consumers. 2013, the United States and the network by virtue of 16 billion yuan group buy the size of the dominant position. With the expansion of the user scale, the American regiment in the merchant end attitude more and more overbearing, one is the high level of sales, the second is to monopolize the business, the mandatory signing of exclusive agreements, prohibit merchants to provide services for their peers, otherwise will encounter the line; third, to take in the public comments, such as cooperation merchant door posted "The merchant has not been with the public comment on cooperation", Dissemination of public comments will raise false rumors, such as commission, counterfeit competitor's partners call the rival customer service called "Stop cooperation", and even encourage its front-line sales forcibly take away the competitors of the merchant Door banner, billboards, cards and other promotional materials and other acts. Now, has developed into to prevent the public comments to provide consumers with benefits, to bring business to businesses, and mobilize more than the number of employees to brush a single, vicious competition is intensifying. ”

Group buying industry "collapse tide" menacing, even by "Thousand Regiment Station" to "Hundred Regiment War". Compared to Tencent strategic Alliance public comments, a large number of three or four-line city, as well as Baidu to take over the glutinous rice network, landing on the local front, the United States network obviously in the capital and size appears to be somewhat weak. In addition, today's group buying site not only forced the merchant to sign a single, but also to the merchant to install WiFi peek User mobile browsing data, similar to "brush single" and other vicious competition, such as repeated prohibition, such a malformed competition not only touched the bottom line of business ethics, more and inconsistent with market regulations. With the continuous deepening of the electric business in O2O Life Service, the industry supervision needs to be strengthened.