The Philharmonic's life has been transformed, unsurprisingly, unexpectedly.

China's internet three big bat in its scenery behind, there is also a happy side, Baidu to do electric business, Tencent do search, Alibaba to do social, recently, "genetically modified" magic spell seems to have deepened in Baidu.

Baidu's electricity business products "Philharmonic live" and transformation, what is called and transformation? Yes, it's changed again ... March 26, 2013, this is my titanium media published in the "Baidu under the symphony live down again, spell dad Taobao" a text of the day, after less than a year, by the sad change to numb, sigh is last year's thing, numb is to feel that the Philharmonic is hopeless.

The transformation of Philharmonic's life

April 21, 2011, Baidu Online, dedicated to creating a unique life information service platform, which can be counted as the embryonic form of the early O2O. In the March 2012, Baidu was integrated into the Philharmonic, and throughout the past 2012 years, Philharmonic's work has been improving the service function of local life. Transformation for the electric business shopping site is in March 2013, when someone called the transformation into Taobao traffic traffickers, Philharmonic live their position is the life of good products shopping guide.

February 22, 2014 (the author micro-letter public number: Guo Jing's Internet circle), Philharmonic live in its name "Leho le goods" Sina Weibo announced: #LEHO上线了! #现在是2月22日下午2点22分, in the year's 2-day, Leho official test! Some people say, Leho's boss is Cantonese, because Leho read is lei (you) hou (good), but in fact, Leho Chinese name is "le goods"! As for the true meaning of the goods, please today's Festival 2 of the goods are their own brain repair. Philharmonic CEO Cai in 3721.html ">2014 year February 19 on its microblog launched a recruitment post. (Philharmonic live Another official Weibo "Philharmonic Live network" Last update time deadline is March 25, 2013 23:43)

Open the transformation of the Philharmonic home, a pair of oversized lindane wearing fluorescent black sun eyes on me to frighten urine, and then look at the whole page is also lightweight. "Small and beautiful" veins continue to flow in the new Philharmonic, not to talk about its products, only on this site's UI style I particularly like, of course, the revised website certainly has many flaws. However, whether it is small and beautiful, or UI these are not important, it is important that the Philharmonic live is under the Baidu.

Some people will ask, Baidu's what? Follow Baidu to go, of course has its own some advantages, however, this is like a tall father and short son, follow Baidu go, destined to attract more people's eyes, obviously Philharmonic does not have to let most people focus on its body of capital. According to the current flow forecast, it is clearly more like an ordinary electric business site more secure, "Liu Ado" placed in the spotlight, it is easy to limit the shortcomings of the amplification.

The transition is expected.

The revival of the Philharmonic's life is, in fact, a surprise (note: This is not an afterthought). From the existing indications, although the Philharmonic is the top "by the Baidu United Global well-known investment establishment" title, but in fact there are many reasons, so it is difficult to embark on the real electricity business.

(1) Insufficient backing. Xun's development can not be separated from the strong support of Tencent, and the exchange is by Ma Yun all Alibaba employees of the year-end award to seek development, but to let the whole Baidu system to do push-ups to support the Philharmonic live, or a oh bar. The development of the Xun Network has its strong backing to support, and Baidu's life of the Philharmonic is obviously not enough.

According to Baidu Index, the Philharmonic live Baidu Index in 2012 years the highest, about 5000, up to now Baidu Index is only about 300. According to the statistics of the third party tools, the Philharmonic also only has more flow of brand words, and other sources of traffic are almost zero. Baidu as the Internet traffic entry level products, if it can for the Philharmonic live to do flow import, Philharmonic live also not. From this point of view, Baidu as a traffic import or rather neutral, and did not import more traffic for their products. And Baidu's another product Baidu space, although also began to wither, but dot dot nets, watercress and so is not weak, if can combine, this part of the flow can also inject a lot of fresh blood for the Philharmonic live.

(2) Strategic conflict. The so-called "one mountain does not allow two Tigers", a company is not likely to appear in the two strategic conflict of products. In the Electricity Business section, Baidu Department obviously has two system, one is the Baidu micro-purchase, on-line in April 2013, another namely Philharmonic live, then the Philharmonic live just soon transformation, and defined as the life Good Goods Shopping Guide website.

Baidu Micro-purchase is actually the flow of the conversion, the Philharmonic is also a traffic conversion is obviously a product. Baidu itself is a search engine products, through the flow of the conversion for Baidu to obtain a huge profit, but usually for the enterprise conversion flow, of course, for the electricity dealer, such as conversion flow. Baidu Micro-purchase finally returned to the flow of their own conversion, this product should have been launched, or even Baidu to do the prototype of the electric business, but the Philharmonic CEO Cai has long mentioned: "Search mode is not suitable for the electricity quotient, that now Baidu Micro-purchase is what?" In the Philharmonic live and Baidu between the micro-purchase, Baidu selected Baidu micro-purchase, Philharmonic live had to choose not to buy a head-on confrontation with Baidu.

(3) mismanagement. The poor management here is mainly from the perspective of social power to analyze, the 2013 just transformed the Philharmonic to walk is similar to the beautiful said, Mushroom Street model. According to the statistics Sina Weibo data found that whether the number of fans or micro-blog distribution and interaction, Philharmonic live in this respect and the same type of electric network difference is very large, most importantly, its micro-bo source is xxx time machine.

The 2013 dual micro-products (micro-Bo and micro-letter), is one of the most important social power providers of two tools, and the Philharmonic is obviously a bit slow in this respect, and did not keep up with this evil, whether it is the Internet or mobile Internet, time is a very important factor, Philharmonic live in the role of social power is too slow.

Unexpected

Why is it that it is unexpected? is because almost disappeared Philharmonic suddenly transformation, silently, just like you know that the rough house opposite may have to decorate, but did not think is today. In addition to the unexpected transformation time, another unexpected change to the fashion platform.

From the initial Life service platform to the life of the electricity Business Guide, and then to fashion, the transformation of the circle relatively more and more refined, more and more close to the "small and beautiful" label, Philharmonic Live is intended to "small and beautiful" this road completely go to black do not look back? This road and Alibaba, Xun net, Jing Dong, when the big open EAPC way very different, one is the road, one is full of gravel of the country lane, or quite unexpectedly, to know that Philharmonic is the first to live from the O2O recently platform, in accordance with the trend of the O2O, this is to rob the opportunity, but how ah ...

Baidu June, still remember the North Star Century Center B 6 floor of the Philharmonic live it?

Text/Guo Jing micro-letter public number: Guo Jing Internet Circle