The Phoenix media is using cloud computing to decode the young world

The popularity of the new media has brought a great impact on the television, from PCs to tablets, to mobile phones, to smart TV, multi-screen interaction is becoming a reality, these factors make the traditional media gradually towards dusk, Phoenix satellite TV in the process of transformation, earlier put forward the whole media strategy, and profoundly recognize the importance of change and integration in the media age.

2005 Phoenix New Media was established, which marks the beginning of the full media process of Phoenix. Over the past few years, through the Phoenix TV program production system of digital transformation, Phoenix has basically realized the organic integration of television and new media.

▌ 2007, Phoenix New Media was named China's most investment value media;

▌ 2010, Phoenix New Media launched the first iphone and ipad client;

▌ 2012, with the Phoenix FM product on-line, Phoenix Mobile terminal three products (news, video, FM) has been completed layout.

Once there was only one channel for Phoenix TV, now that it has developed into six television channels, as in the internet age, information is readily available: PC-connected Internet, traditional paper weekly, publishing, radio broadcasting, tablet, cell phone, mobile media for smart devices, and outdoor media.

How to really do a good job of full media

Full-media strategy to the landing can not be separated from the support of technology and the bottom of the fusion, which not only broadcast the TV program simply on the Internet, Phoenix Satellite TV in the content of production mode of a lot of changes. For example: In the Phoenix satellite TV interview and talk show production, began the use of the Internet interaction, in the early stage of production through the Internet to preview the content of the program, and asked the audience to the guests and issues to propose ideas. In the program, the host interacts with the audience instantly through the network. After the broadcast of the program, also through the website to the program guests and issues online survey. The use of the real-time nature of the internet to achieve complementarity, interaction, impact and enhance the impact.

Phoenix Program production using advanced production system, to achieve a "network combination", a Phoenix News or a program content generated after the media-funded system, Phoenix and Phoenix TV channels can be crawled from the background at the same time, the use of new technologies to speed up the organic integration of the internal resources of Phoenix.

The Phoenix International Media Center is a very important hardware and software Foundation under the Phoenix Group full media strategy. Phoenix International Media Center is a TV program production, Office, business and other functions in one of the open media architecture, located in Chaoyang District, Beijing Chao Yang Park southwest corner, the total construction area of 65,000 square meters. In the construction of the Phoenix International Media Center, the Phoenix satellite TV IT team hopes to build a unified media sharing platform, integrate the existing IT resources within the group, and provide cloud-based IT services for several subsidiaries and joint ventures.

As a partner of IT system, Huawei has proposed a data center solution based on cloud computing technology to meet the demand of "stable, reliable, technology-leading, cost-saving and flexible deployment" for the IT Infrastructure of Phoenix Satellite TV's media information sharing platform. The first problem facing the IT department is that it is very well used in the new building. The complete television program production system involves the program collection, editing, production, broadcast, storage and other sub-business systems; At the same time, as Phoenix satellite TV operating base in Beijing, need supporting office, communications, Park network, video conferencing and other it basic services, as well as the enterprise management of ERP, HR, CRM and other business systems, and the new building for the partners to provide supporting office, IT resources rental and other related services. If according to the traditional it construction mode, not only the construction cycle is long, but also large investment, operation and dimension complex. Huawei designed the program based on Fusionsphere cloud computing platform, the data center of the server virtualization, can fully support program production and management, automation office, it resource rental business, to create a distributed cloud data center.

In the construction of the whole network, Huawei cooperates with China Ocean to build a cloud network based on the resource dispatching pool of media resources. The Huawei Cloud Platform enables the media production system of the Zhongke ocean to flexibly dispatch resource pool virtual machine resources based on time or business, and increase the utilization of server resources from less than 10% to more than 60%. At the same time, Phoenix satellite TV can quickly focus on a large number of IT resources in order to meet the unexpected news events in the production needs of the program. In the automation of office, Huawei proposed a desktop cloud solution, users access to the data center through thin client, creating conditions for mobile office. At the same time, by setting up a unified security policy in the data center, avoiding most of the security vulnerabilities (such as malicious program attack) on the traditional PC side, the safety factor of Internet material retrieval on the desk surface is improved. Compared with the traditional construction mode, Huawei's solution construction cycle is shortened by more than 30%, and equipment investment saves more than 20%.