The pioneer of "attention economy"

March 27, chairman of Jiangsu Qian Wang Intelligent System Co., Ltd. Chambao Network President Zhangxiaore on behalf of the company, received the Jiangsu Enterprise Federation, Jiangsu Province Entrepreneur Association issued a joint "Jiangsu Integrity Enterprise" medal, and made a wonderful speech to Chambao micro-business ecological circle as the background, from "New normal, new business, new ecology, New China" Perspective to express their own thinking. He thinks, the new normal enterprise spirit is to shape new enterprise. The new enterprise should move from competition to concurrence, and eventually form a sustainable and recyclable new ecology. "The responsibility of contemporary entrepreneurs is for the new China to move forward in order to renew China." ”

The term "Tuyere" has recently been quite popular. Fast-changing Internet industry, everyone is eager to find the tuyere fly once, the achievement of a business story. See the Giants flying all over the sky, where is the next tuyere? How can companies fly by the wind and not stop at the wind? Born to Die! "Money Treasure Net founder Zhangxiaore throw words forcefully." "Understand the relationship between life and death in order to go all the way forward, looking for the road, we must dare to try, the stronger the better." ”

The pioneer of "attention economy"

In the elevator, the display on the wall is playing the advertisement, the taxi, the back of the front seat is advertised; by subway, the advertisements along the train window are flying by. These ads are competing for something valuable, and it is free to occupy ——— your attention.

Attention economy refers to the economic model that maximizes the attention of users or consumers by fostering potential consumer groups in order to obtain the greatest future commercial benefits. Ordinary people accustomed to attention in the eyes of Zhangxiaore is very valuable, so three years ago, set up a platform, one end to attract member registration, one end to expand cooperative merchants, Chambao network emerged.

"Lakara Group is the first batch of the central bank to obtain the payment business license" Third-party payment enterprises, is China's largest convenient financial services platform, Lenovo holding member enterprises, dedicated to individuals, communities, enterprises to provide a variety of convenient financial services. "A few days ago, the net released the" Lakara "advertising mission ——— 1204957 people to collect.

"Look at 18 groups of ads, recharge 200000 Chambao margin, you can start to do the task, the task is completed, you can get 356 treasure, in accordance with the 100 Chambao and 1 yuan equivalent calculation, recharge 2000 yuan, see advertising minutes can earn 3.56 yuan." "A Senior" treasure powder "frankly," see ads, do tasks, earn extra money, "this slogan in the" Treasure powder "no one knows, no one does not know. After completing the task, the margin and mission rewards are returned the next day. Chambao is the "attention bank" around him.

Brain hole opening business innovation praised "industry textbook"

From snatching red envelopes, lottery tickets, cars to ticketing, public financing, auctions, by virtue of operating "attention" cleverly cut, Chambao network business innovation has always been sword walk slant. This is not, on March 29, the Chambao network and the Spanish Royal Society Football Club chairman Hua Jin Aperibe in Nanjing renewed the cooperation Agreement. In the new season, the Royal Society will continue to wear the "money treasure" the words of the shirt, the battle in the Spanish arena. Some people say Zhangxiaore brain hole open, will come up with so many strange ideas, "brother Lei" touch bald head: see curative effect! ”

Before Ali, Tencent, the year of the Red Envelope War, 2014 Spring Festival Chambao Network has been plotting a red envelope rain. When Chambao network started "The Spring Festival sign up for red envelopes, win million jackpot", "Spring Festival 7 days music, red envelopes every day" and other activities, to Chambao currency, iphone5s, LCD TV, discount card, free of charge card, Chang collar card, etc. as a bonus, more can unlock recharge rob, promote Rob, group rob a variety of "posture", so that thousands of treasure powder big call. This battle, but also for the treasure net attracted a big bunch of loyal fans.

Rely on the huge stickiness of users, the second half of 2014, the introduction of money treasure net "money Bao have tickets" function, set foot in the ticketing market. The same as the movie ticket O2O, Chambao's play still with a strong "Rango style." In addition to online ticketing, selection and other conventional functions, users can also be gathered through the margin to buy hot film promotional special tickets, and transfer to earn the difference, the task expires, not only to get the normal task of fixed income, but also to win the Cooperative Hospital Line box office income floating income. The function is on line, "Treasure powder" sight, "the public Chip" met "movie ticket" romantic story is born under the director of Zhangxiaore. The future "Money Bao have tickets" will be connected to concerts, drama, competitions and other ticketing market, Zhangxiaore will be in what form "subversion" film upstream, can not help but people daydream thousands.

The master moves, inscrutable. At the end of 2014, Chambao network with "Thunder beat channel" into the increasingly heated online auction market. Clothing bags, jewelry, mobile phone digital ... "Thunder shot" selected 11 major categories of authentic licensed for users to open up a new network of shopping models and channels. and other online auction platform is different, the Thunder beat use price down auction mode, with the passage of time, the price of the auction fell, the user based on psychological prediction of the attack, take the treasure actual combat more stimulating, efficient.

Innovation is not difficult, difficult is the real "grounding gas." Chambao net everywhere has a hit, there are insiders call it "internet entrepreneurship textbook." Careful analysis, Zhangxiaore's business strategy like Jin Yong's solitary nine swords, a recruit through hundred strokes, can break the enemy million-style. "User Trust is our deepest internal force, never-ending innovation is our martial arts cheats, to sell users screaming service is our ' fatal blow '." "Zhangxiaore said.

The "Dream Home" of the ecological Circle closed micro-merchant Gold rush

March 8, 2015, the Chambao network registered users officially breakthrough 10 million, the number of users signed a breakthrough of 500,000. Knowing the news, Zhangxiaore smiled.

But in this year's New Year's Day Chambao 3.0 new clients online, Zhangxiaore happy to jump up. The biggest bright spot for a new client is the social and shopping-related implant, compared to older clients that previously used the "mission system" as its main feature. Social functions to meet the needs of seamless communication between users, business platform to help users in the Chambao to explore the micro-business dream.

"With the development speed of Chambao, breaking is the potential of the inevitable, 3.0 of the significance of the client is much larger than this." Zhangxiaore said, with the number of registered members and the explosion of website traffic, relying solely on the "task, see advertising, earn extra money" model is not enough to the attention economy to form a long-term effective support, micro-quotient is Chambao "killer" application, is the future of Chambao.

3.0 on the first day of the first day, Hebei Shijiazhuang Qian Bao Senior users "understanding" on the micro-business platform to complete the business certification, merchandise sales. At present he Chambao 3.0 franchise Fudan University research and development of bio-enzyme dry brush toothpaste, sales gratifying. The new platform, which conforms to the general trend of the whole nation, is becoming the popular choice of the network entrepreneurship. The reporter learned that, in early March, there are 26,000 enterprises have entered the money Treasure Micro-business platform, the cumulative completion of 300,000 transactions, turnover amounted to more than 3 million yuan.

"Micro-quotient platform to join, Chambao ecological chain to complete the closed loop." "Zhangxiaore said, Chambao network functions will no longer be fragmented, by Chambao, advertisers, users and referral link four roles constitute an interactive platform, formed a good symbiotic relationship between each other.

This closed loop, also commented by industry, is in KO micro-letter. In the next few years, Chambao is likely to become a micro-business "dream Home", become a micro-store agglomeration "Jingdong Mall."

"The Internet knows that attention is the most valuable resource." "Zhangxiaore said, people born with inertia, micro-Bo Sheng Extremely and decline, now rely on ' Big V ' brace, micro-letter heat also in the lower, than before, now in the circle of friends see more hair less." Why? Lack of driving force! Chambao through the task of making money to attract users, through the micro-business platform to make the coin cash, by rewarding users in the Social forum posts, comments to retain users, in the social networking, marketing their own services. This is the Chambao mode of endless power, but also Zhangxiaore business ideal.

"The Treasure net will launch to 100 million member in 2015 The impact, this will further enhance the money Treasure Micro Shop The flow, lets the micro-business obtain more stable, abundant source." "Talking about the future, the smile on Zhangxiaore's face is meaningful. "We did not want to Ko out who, but if we strive to make the people the most needed enterprises, to comply with the upsurge of national entrepreneurship, belong to our era will come!" "(Juanwenbo Zhu Bin Bin)