The plan of the goodwill extinction of China's electricity dealers

James DeMonaco, in the low-cost film "Human Purge Plan", depicts a world in the law of the jungle, in order to compete for limited resources, human beings began the 12-hour elimination of cannibalism, Ethan Hawke played the protagonist had to protect their families, While in the blood of bloodthirsty impulse to care for the goodness of the heart.

The brutal growth of China's electric business industry has long been a jungle. We just don't know if there is a similar scheme of goodwill extermination in the hands of the king of Beasts.

Ali

Like 007 against villains, the warrior must wipe out the devil, as the electric business leader Ali is destined to complete the mission of history given-with the spirit of the Internet to the traditional mode of retail business reengineering, this BR must be divided into two steps, the first is to take the traditional retail enterprises, although this is in the "Peel the middle, but also In the name of completion, but the means used is not always aboveboard.

Are these shoes good?

It's not nice!

What's not to see?

More beautiful in two days!

Ali Advertising has traditionally taken the traditional retail industry to poke fun at the traditional, reduced to the fate of the fitting room is not wonderful, the result is the cat's flagship store opened more and more, this is the power of traffic + marketing. Wanda Wang launched the billion bet about can be regarded as a traditional entity of a counterattack, but with Wang's exit and Ali successful IPO, the end of the bet about actually have the outcome.

Compared to the joke-like wager, Ali to the Internet friend is the real live. 2013, Day cat and Taobao active buyers reach 231 million, sellers breakthrough 8 million, 248 billion of the turnover is far more than ebay and Amazon, the world's first, but Ali is not soft, always speak the proper Ma Yun Belittlin and disdain, remember in a small scope seminar, MA Yun slightly sarcastic said: "Is that company that boasts billions of profits?" "Perhaps the ued of a friend is really not enough for the internet, but marketing must be."

With 2013 's double 11, the cat's sales have climbed to new highs, but it is becoming increasingly difficult to deter subsequent follow-up and duplication, especially when two of its major rivals have the mega-volume after the IPO. As early as 2013 Double 11 o'clock, the cat's series of video ads in the ruthless traditional retail, did not forget to use "two dog" nickname spoof a friend, and opponents of quick and sharp counterattack.

Today's Ali high place is too cold, more and more into their own creation of the legendary burden, marketing feast Once the beginning, can not stop, people only accept new myths. So this year's double 11, Ali suddenly throws a lawyer letter, direct this game pulls into another dimensions.

Three years ago registered trademarks for the first time into combat, is always respected "internet spirit is open, sharing and responsibility" of the MA has changed? Or has the electric business changed? In fact, nothing changed, seemingly invincible Ali early should be in danger, on the one hand the traditional enterprises become more and more intelligent, they learn quickly, on the other hand, the internet's friends more aggressive, Ma Yun is aware of this, the future of Ali if the show more and more strong aggressiveness, people should not be surprised.

Jing Dong

By the electric dealer creates the double 11 game from the initial phase Gu Xingan upgrades to now the comprehensive barge fire, has the Jing Dong's one credit. This year even more so, Ma Yun side leisurely to enjoy the rockets kill the Lakers, while using a trademark big stick will be stars, originally thought it would be "Luan Bell ring, horse to Juntong, straight take the head" of the sudden attack, but did not think opponents long game, very cooperate with "Ching".

3 C Since the start of the east, although transformed into a whole category of electrical, but there are traditional channels of genes, so not as Ali to the offline entity has a strong rejection reaction. 2013, the total turnover of China's electric power reached 9.9 trillion yuan, in this market, their own gains, will be lost to others, self and the third party shop fit the Beijing east to do alternative electric power business overlord, the eyes must only Ali.

Ma's rookie network has been only smell the staircase, Stray, Jing-dong insisted that the layout of logistics has become, although the loss of the remaining needs for many years to fill, but in the end have choking capital. So when the 2013-year double 11 Ali is still Shank, the latter has prepared a highly disseminated material on the Internet to spoof opponents of the soft rib.

Have shi since, the quickest express!

But it's time to take off your clothes!

Faster than your boyfriend!

Honey, you fly slowly!

This group of heavy taste ads directly against the hurricane Ali, very yellow very violent creativity is full of provocative meaning, this probably let Ali unexpectedly, this year, the east side of the Beijing distribution open letter, side with "is low price, buy a really!" "Series of ads directly hit Taobao Consumer-to-consumer soft rib.

Jing Dong's vigorous once again proved that the electrical business does not have friends of the fact that last year, the loss of 400 million of dollars in the next few years will continue to lose the Beijing east, calm to use the Amazon model to defeat Ali's ebay model. In this case, Liu must maintain the company's high growth and prove that it is sustainable, in order to sit 40 times times P/E, the market value of 5 times times in Beijing east of Ali PK.

To argue about the trademark case is not meaningless, who is the real villain, who is the hypocrite is not important, this is a commercial competition, two of listed companies, the same investors responsible for the enterprise, who will not have higher than the moral commanding heights of others.

By the way, do you have a buddy extinction plan in your pockets? Stop pretending to be a devout man!

Micro-Quotient

On the day of the cat and Ali of the Friends of the extinction contest, a belated but no one can not ignore the successor-micro-quotient, just convened the micro-business conference and Tencent 300 million-dollar message to the micro-shop and the founder of the pocket shop Wang not red all difficult.

In Wang's success story, there are a few of the founders of the classic Bridge. Pocket shopping originated from Taobao, but hiding in the micro-trust friend Circle, this makes Ma Yun extremely wohuo. Wang with good eloquence describes the strain and mentality of Ma Yun, first blocked, then incorporated, two not sold, then turn to the investment circle to greet, ask everyone not to pocket shopping investment.

The end of the story is Wang and Ma Teng heart-to-heart, push cup change light, just 3 minutes to deal with this surprise transaction, this paragraph of subtlety is Wang, horse Lookout, Leap, have the opportunity to find out to see.

No urine point story + two horse's luxury background group + a lot of data can not be verified, forming the core competitiveness of the pocket shopping, in the micro-shop carnival and ambitious expansion plan, the real Tiger is the one in the bag Tencent. In the micro-letter of several upgrades, successive elimination of relay micro-BO changed from the media information platform, such as several major transformations, clear to the enterprise public number as the core, to get through mobile payment, connect the development of O2O, but for the electric business Tencent has never wanted to understand.

On the one hand, Tencent would like to use the shopping function to access the Beijing-East head-on Challenge Ali, on the other hand, the development of the awning, the wind and the circle of friends cannot but be touched, enemy enemy is friends, the investment of pocket shopping shows that Tencent will not let go of any embarrassing opportunity, But the primary form of this uncontrolled grassroots has to be included in its own control. Of course, Tencent, despite the key moments in the pockets of shopping, or patted the micro shop to leave their own last resort.

Regardless of how the micro-business deformation, it relies on the carrier is still micro-letter from the media, but since the media's language talent is used to packaging products rather than content, since the media talent has finally been in the micro-trust of the media ecology to find their own new location.

The rapid development of the pocket shopping with the Micro shop as the core, this is a very destructive parasitic species, which, while subverting the electrical industry, also destroys the original ecology of the Circle of friends, at least for the time being, it is the most promising electronic business model to complete the scheme of friends extinction.

As for the survival of the micro-letter, in fact, not important to the micro-business, a host of the decline will have a new host to replace, the cycle, endless. Ma Yun once said: "China's internet has ten years of prosperity, like a micro shop so desperately overdraft friends Trust endorsement of the whole people are business, like the madness of the business model, there are several years of prosperity, I am afraid who also said not clear."

Some people think that the electricity business is just a carefully concocted joint speculation, indeed, some of the marketing circle may have some deception, Rian, but the situation is stronger than people, in a fast-changing market, friends can also be happy to play together?

The rise of China's electricity merchants began with the subversion of traditional retailing, this is abundant; the prosperity of the electric quotient has spawned more offside marketing, no morals PK, consumer chase excited, then suspicion, now already a little at a loss; today's electric dealers have been on the road of self-sealing and conceit, which is somewhat like the dystopian myth of the snow country train. , the revolutionary Curtis Fatalistic persistent to overthrow the legendary Wilford shackles, but finally found that it is only the future of their own.