The plan sharing of e-commerce website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After a good drug network analysis of the site, I have a deeper understanding of the company. When I went to the company for an interview in Thursday, Mr. Wang told me about some of the company's components. For good drug network This e-commerce platform, there are advertising department (investment), technical Department, website promotion (SEO), information Editorial department and other departments to cooperate and jointly maintain this platform. As the E-commerce department Manager is to make full use of these departments, so that good drug net day into the fight gold.

Because of the lack of in-depth understanding of the company before the opportunity, there may be a one-sided understanding of the problem, but also forgive me ...

The company's profit point in the advertising position, there is a VIP membership fee, of course, VIP members and advertising for is a necessary link. Up to now, good drug net is not too big profit, I think is the website ranking problem. When it comes to this, exposing the company's hidden dangers, it is too dependent on search engines, such as Baidu rankings, Google rankings and so on. With the development of the Internet, this kind of hidden trouble will be more obvious. Because the first is Baidu's search engine technology is in constant change, it is likely that one day, a certain period of time our site lost strategic location, followed by China's search engine market gradually differentiated, before only Baidu, Google, the last two years out of the search, Sogou, and is the online development of the national team search engines, Although Baidu now occupies more than half of the market, but the latter also has the potential to carve up China, so that our workload will be greater, will be more dazed; In addition, China's policy factors are very strong, such as the counterfeit cases before the incident, Baidu bid ranking deeply affected, do not rule out intervention site ranking problem ( The Internet people know Baidu ranked by the human factors are very strong in this respect, so simply to Baidu, Google ranked by the former propaganda means is a big hidden danger. The problem can be avoided in the following ways:

First, while the ranking is still good, the above uncertainties have not been highlighted, we have to retain customers, attract traffic, this is China's boss Baidu has begun to start, from Baidu Encyclopedia, stick to Baidu open platform, Baidu life experience. We should do the same. At this point, to do if we do not rank, after the search engine killed a lot of people will wait until the site to find the relevant information. How to do this, you can start from the following perspective:

1, optimize the user experience, we can through the Ministry of Investment in a return visit to do statistics, to understand which is not very friendly, not very convenient to use, then the technical department to solve the various problems of the Ministry of Investment Statistics;

2, to provide users with more useful, practical information, so that they come to my site after the feeling of this trip and write down the impulse of the site, for the collection site we want to design or borrow other code to facilitate the realization of the customer (our healthy home is estimated to be for this purpose);

3, enhance the interactivity of the website, open the website forum column, just at the beginning of the time to mobilize the enthusiasm of everyone, we can let the forum and website platform Advertising phase contact, or in the homepage to open up some sections for the forum services, so they will participate, once, twice, three times ... Will come every day, because they are too familiar with, inseparable from;

4, through a variety of ways to let users of our website to remember the site, collection site, to the appropriate incentives, can be the forum of virtual coins, this must have the technical department to achieve;

5, the website optimizes the department and the information Editorial Office cooperation enhances the entire website the rank, as well as each channel, the column, the child page rank, increases the website traffic, comes after the flow to retain the flow ... Recycle ...

Second, for a more thorough solution to the hidden dangers and increase the profitability of the company, we can use the existing resources on this basis to slightly expand the volume of business. Our existing company staff can do more things, without affecting our main business premise ... Our existing resources have programming technicians, website optimization personnel, information editors, merchants, and more importantly, we have a huge amount of corporate customer information. Integrate these resources into a piece and then take full advantage of the business we can increase as follows:

1, website construction (technical personnel to build the station), more and more companies meaning to the importance of the Internet, the importance of the site, we can and VIP members, advertising a bundle of consumption, can also be a separate charge ...

2, the website promotion, the Enterprise Product promotion (website optimization personnel), this also above that article similar, enhances the drug enterprise the website rank, enhances the VIP member and so on our website's shop rank, may the bundle consumption, may also charge separately;

3, for individual users, in the forum can open personal value-added services, personal information at the top (charges) and so on ...

We have more accurate information, we are drug-making enterprises, we can invoke more resources, so that the site will be established to customers, but also to increase the company's income, increase the wages of employees, one more ... Without adding a pawn, we can achieve additional benefits, why not? And it's also a way to make a quick profit, and a long-term income project, which is a yearly bonus.

Third, expand the company's visibility and enhance cooperation with the media. There are many ways to expand the company's visibility, simply listed as follows:

1, for VIP customers, advertisers or pharmaceutical agents, regular or irregular activities related to the offline, then the idea of inviting the media to participate, the cost of some manufacturers to find sponsorship;

2, for ordinary customers, netizens and so on, we can open a series of public welfare lectures, to give back to the community, while raising awareness, the premise is to have network media to participate in the report, even a manuscript is enough ...

3, offline activities, the effect of Word-of-mouth transmission is very significant ...

Cooperation between departments is very important, there is no doubt that the lack of which will cause a lot of passive work, how to fully invoke the enthusiasm of the various departments is essential, this is not good, all naught. How to let each department heart to a place to think, strength to a place to make, this is what we should do. The sense of belonging to employees, so that employees participate in the company part of the decision-making, regular and staff exchanges and staff to make friends, and properly assist employees to develop their careers, give appropriate guidance and help, and at the same time to establish corresponding rules and regulations.

My advantage is a wide range of knowledge, can deal with different kinds of people to be friends, have a strong sense of teamwork and ability, self-control self-discipline outstanding ...

Author original, college student community www.stuqu.com, communication QQ554950756