The planning and popularization of commercial websites

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This article only provides to do the industry station or electronic commercial station class commercial nature webmaster, a lot of novice webmaster will go to Baidu Search, check the similar site how to promote, website how to do traffic, remember when I just do the station also so, can say most of the network knowledge in addition to rely on experience accumulation, many are also through the network to learn from , the key is to know how to use it flexibly. Website Promotion Research material has many, most is stereotyped, but lacks some substantive concept, do not blindly to see what others do station, their own to do what station, do not see what the site traffic high, they also make a one, and then the content to collect it, this is not workable, to do before the station to think of a good site positioning, In my opinion, positioning in order to be popular, have the development potential, netizens need, there is netizen market, profit pattern clear, these several aspects to consider, if can own innovation, that is the best. If there is no way to innovate, it is better to choose a suitable for their professional or knowledge of the site to do, so that there will be advantages. Positioning and analysis of the best to do the following:

After learning the experience of the predecessors and their own step-by-step exploration of the experiment, summed up the industry website to promote and plan some of the plans, hope to the novice webmaster Help, briefly described below.

Site positioning and analysis

Site Analysis: The site's own anatomy analysis, the purpose is to find the site to the basis of the problem;

Site positioning: The Enterprise website for E-commerce positioning, clear site location;

Web Model Analysis: Analyze the E-commerce model of the website, and study the electronic commerce pattern which matches the website;

Industry competition Analysis: Similar website competitor's analysis, industry competition situation, industry website comprehensive analysis;

Website Development Plan Analysis: site short-term planning and long-term development strategy implementation feedback analysis.

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II. Website Diagnostics

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Site structure Diagnosis: The structure of the site is reasonable, whether efficient, convenient, whether to meet user access habits;

Site page Diagnostics: The page code is concise, the page is clear, page capacity is appropriate, the page color is appropriate;

File and file name Diagnostics: File format, filename, etc.

Access System Analysis: Statistical system installation, routing analysis, area analysis, visitor analysis, keyword analysis, etc.

Promotion Strategy Diagnosis: whether the website promotion strategy is valid, whether backward, whether adopts the compound promotion strategy and so on.

Third, marketing analysis

Keywords Analysis: keyword is appropriate, keyword density is reasonable, etc.;

Search Engine Login Analysis: The use of what type of login, the information is valid;

Link Correlation Analysis: The link popularity is high, whether belong to the link of the bigger correlation;

Target Market Analysis: Analyze the target market and study the relationship between target market and marketing;

Product Analysis: Analysis of product characteristics, product selling points, etc.

Marketing page Analysis: Marketing page Setup location, marketing page content, marketing page of the first feeling, etc.

Marketing channel Analysis: How to use the channel of marketing, new marketing channels how to open up;

Follow-up product and service analysis: follow-up product development, service feedback analysis;

Price analysis: Price, rationality, etc.

Iv. Comprehensive Optimization

Website structure optimization: Structural optimization, e-commerce operating environment optimization;

Web page Optimization: page layout, page design optimization;

Navigation Design: The convenience of navigation, the text optimization of navigation, etc.

Link collation: The site's internal and external links to deal with;

Label optimization design: To optimize the design of related labels.

V. Integrated PROMOTION

Website Traffic Promotion strategy: key or traffic problem, this process will use a lot of network marketing methods;

External link Promotion: the use of friendship link strategy;

Viral marketing strategy: The specific strategy needs to be flexibly applied;

Other promotions: Focus on network changes and develop new means of promotion.

The above is my point of view and network collation, the article by Admin5 starting author: Station Wang qq:894849048 reprint indicate the source