The point of exposing a commercial WIFI

In March last year, I began to access commercial WiFi, and, like all entrepreneurs, once wishful thinking that they can tell a lot of promising here, overnight rich, and then listed on the day after tomorrow story, but the author plunged into But later found that commercial WiFi is far from what we imagined the same thing. Then simply sum up: that is, players and high threshold.

A, WiFi commercial areas players and play

1, the operator department - in fact, the commercialization of free power is the yellow flower tomorrow

Operators have been working hard in the field of commercial WiFi. And there are operators who admire operators that the big move - "free open traffic" lethality in fact there is no limit. But the fact? If so? I actually think the operator did not imagine the firm, we first take a look at several types of operators WiFi play.

Navigation: After the user has passed the authentication, enter the portal page, the aggregation page and the content aggregation page. Operators in all parts of the country have a large number of APs to do PORTAL media operations, but usually not done by themselves, but access to third-party content. For example, North latitude communications as a veteran SP company led by vice president Chen, bid China Telecom National AP hot spot outsourcing operations, but done in general. In view of operators do not have their own Internet products, tend to make a large and full Hao123 navigation form;

Forced bomb screen: China Mobile through the cellular network + bomb screen to the user traffic hijacking, users can use the mobile device, mobile WiFi point by force when the screen pops up. Mobile terminal is a single screen process, users are accustomed to staying in the APP, so the most profitable or certified ads or forced download, in short, the flow of value realized;

Secondary Realization: There are also some operators that purchase traffic to make two realizations of the traffic on the APP. For example, WiFi companion and WiFi communication are all methods for generating advertising revenue once at a time when the user is authenticated and at the same time, Flow package.

Interestingly, while the above model has been iterated many times in just two years, it has not been able to find a better way to realize it.

Zhou Hong