The polarization of E-commerce, brand and quality is the key to win

Careful people will find that the polarization of e-commerce, good to do more and better to do, difficult to do more and more difficult to do. Taobao people will find that Taobao more and more difficult to do, and the cat did not appear this phenomenon. Some people say this and Alibaba focus on promoting the cat, which is of course important reasons, but more important is the nature of the cat. The day cat represents the brand and quality.

Brand is a kind of evaluation and cognition to an enterprise and its products, after-sale service and cultural value, which is a kind of trust. You can think about whether you're more of a brand-name product when you're buying something, especially when buying things online, if you are the first time in the site to buy the same product, the subconscious is more inclined to those better Word-of-mouth brand, those who do not know the brand, they do not understand the brand is not generally considered.

Brand formation is a slow process, if you want to quickly create a brand requires a lot of resources and costs. The formation of network brand is much faster than the traditional brand, directly facing customers can help us to reduce a lot of unnecessary resources and costs;

So how do we build our E-commerce brand?

1. Give their own brand a relatively easy to remember the name of the brand name best to give people a bright feeling, of course, not too wonderful, the best is the product level upward.

2. Attached to the brand culture value, the brand's cultural value can not be easily attached to, according to your product positioning and your product to deal with the idea of consumers to develop brand culture, and brand culture should be a can continue, not outdated one thought.

3. Product quality and service, we all know that e-commerce transactions are invisible, in the process of dealing with the quality of online services determines the user to your brand goodwill, and after the transaction users get the quality of goods or services to determine whether the user of your brand identity, Whether it will be purchased again and whether to become a loyal user.

4. Added value, strictly speaking, the added value of the brand is also a kind of brand culture, sometimes users buy your product is not necessarily because of your product one this is what he needs, but also may be because of the added value of your brand. Like those who sell their kidneys to buy an iphone, do they really have to buy an iphone? No, just because the iphone represents taste and face. Taste and face are the added value of the iphone.

Of course, outside the brand we should also pay attention to differentiated marketing, so that customers understand me and the competitor what is different, I better than he where? Our website or shop page also want to design and competitor's different, to let users have a bright feeling. If you do E-commerce site users can also pay attention to the recent GoDaddy proposed "based on open source E-commerce solution", this program is mainly through the open source to provide e-commerce differentiation and mobile end of the marketing, GoDaddy also launched the latest domain discount code: cjc899c and Virtual host discount.

Differentiated marketing belongs to the brand positioning, and the marketing of mobile end is the direction of future e-commerce development. Do differentiated marketing, grasp the mobile end, for the future of the mobile end of the marketing war ready. This article by GoDaddy preferential Code first release platform GoDaddy Preferential Information Network (http://youhuima.biz) to provide, if you need to reprint please specify.