The policy guidance of micro-credit of electric business

Recently, Suning appliances (002024, shares bar) bulletin, the company's wholly-owned subsidiary of Hong Kong Suning Electric Appliance Co., Ltd. and related party suning Electric Appliance Group Co., Ltd. to jointly sponsor the establishment of "Chongqing Suning Microfinance Co., Ltd.", the registered capital of 300 million yuan, the purpose is "to provide innovative, Convenient financial services products to solve the problem of financing difficulties. This is after Ali, Jing Dong, Suning began to dabble in supply chain financial business. Some analysts said that the huge profits of small loans also attract more and more electric dealers to join.

The way of financing has positive significance

Netizens believe that the current "war" between the electric dealers has been from the "price war" to the financial sector, to some extent, it solves the problem of financing of small micro-enterprises, but its profit model, compliance and risk control problems urgently need to be solved, and call on the State to introduce relevant policies to make it clear.

For the above suning and other electric operators to provide microfinance financial services practices, netizens affirmed its positive significance.

"A Xiaofeng" micro-blog said "electric business finance or small business financing, electric business platform is a financial channel, this channel is not to let the banks become smaller, but let small enterprises become" big "! It is also an efficient, Low-risk financial channel. ”

"And Encyclopaedia" micro-blog said "supply chain financial services, using their own financial advantages for the upstream and downstream SMEs to provide financial support, (this is) a very good model." In addition to the above advantages, the supply chain financial service of the monopoly industry has levied "interest tax" on the settlement of upstream enterprises in its long settlement cycle.

"From Ali to Beijing east, and then to Suning, they aim at microfinance, which is designed to help partners grow together and create a virtuous, Huang Junre ecosystem," said the Netizen. The microfinance sector is in the blue Sea of explorers, with huge business opportunities. These three will set a banner and guide for the scattered microfinance providers everywhere. China's industrial economy, especially private enterprises, urgently needs to establish benign financial channels and platforms. ”

"Zhongcai Xuefeng," said the micro-bo, "(this) model is to solve the small micro-enterprises financing difficulties of effective innovation, is a useful complement of banks rather than competition, the State should vigorously encourage such innovation to carry out!" ”

The profit model and compliance question

Netizen analysis said, Suning is likely to take "Ali mode", that is, through the merchant's credit details, the online completion of the review and release of the loan. And for customers, the other through the offline Third-party agencies to carry out the assessment, to complete lending. Some netizens expect that Suning's subsequent turn to provide financial services to consumers is also one of the development ideas.

However, some netizens expressed concern over the involvement of electric dealers in supply chain finance, and questioned their profitability model, compliance and risk.

"Li by pre-defined" micro-blog analysis that "Su Ning has 20 billion of the deposition of funds, 6 billion of them are deposited in the bank all year round, not long, suning supplier of goods into the Suning Logistics Base, immediately according to the percentage of sales price to obtain a certain amount of financing, transfer to easy pay, from the supplier to the bank account, This is Suning's supply chain financial model. ”

However, some netizens questioned that, only to expand the scale of the Electronic business platform trading means, free occupation of customer sales. Signed "Strong Ye johnnyw ang" netizen analysis, said: "Pressure supplier's purchase price, create a stable capital chain." Then lend to suppliers with financing needs, because their money is pressed by the merchant, turnover is not open, so need financing. (supplier) finally use their own money to pay for their own funds, the cost will be more and more, suppliers back more and more debt, do not rule out the risk of bankruptcy. ”

However, some netizens believe that Suning's move is to accelerate platform construction, micro-loan business development and enterprise platform trading scale linked, whether to achieve profitability, still need to observe. In addition, because "Ali mode" broke through the CBRC on small loan companies can only in the county area to carry out business provisions, compliance issues still have exposure to risk.

Urgent need for policy regulation and guidance

Although the microfinance business is innovative, it will impact the traditional financial enterprises, and there are some financial risks. In view of the problems existing in the development of E-commerce, the Ministry of Commerce is drawing up regulations on electronic commerce management. In this connection, netizens called on the relevant government departments to innovate the financial supervision mode in time, promulgate relevant policies to standardize and guide and promote their healthy development.

"This year, the Zhou Zhanhong of the electronic business into the financial sector has become the trend: Ali, Tencent, Beijing and east are all in the financial layout." This is not good news for traditional financial companies! "Signature" of the rivers and lakes of the river, said: "The current network loans early embryonic form, in time, most of the bank's functions can be replaced by online finance." ”

"It has been found that many listed companies have established such microfinance companies to support small and medium-sized enterprises in the industrial chain," said a Yang Zhiping, a netizen. (Reporter Zenderkin Finishing)