The popular concept of O2O not only makes internet companies flock to

The popular concept of O2O not only makes internet companies flock, but also stimulates the sensitive nerves of the commercial chain company, which is engaged in the retail business of commodities. Yesterday evening, step by step high issued a notice, to own funds to invest 100 million yuan, set up a wholly-owned subsidiary, "Step by step high e-commerce limited liability company."

Step by step high in the announcement, in order to achieve offline and online integration of the O2O business model, to its own funds to invest RMB 100 million yuan, the establishment of a wholly-owned subsidiary step by step high e-commerce limited liability company, accounting for step-by-step high electronic Commerce limited liability company registered capital of 100%. At the same time, under appropriate circumstances, the company will use a step-by-step high e-commerce limited liability company 20% of the equity to motivate the wholly-owned subsidiary of the Electrical Business Management team.

Since this year, the traditional retail enterprises have sought transformation, in the face of the challenges posed by E-commerce, the choice of layout O2O companies are not a few. Hangzhou Yintai, Tianhong shopping malls and many other retail enterprises have taken the initiative to embrace E-commerce. With the step by step high wading O2O strategy, the traditional department store and the electric business cooperation or will be closer.