The popularity of smart phones, hot hand Tour merger hot, today another hand tour company was acquired

The popularity of smart phones to heat up the hot hand tour, today another hand tour company was acquired. Day boat Culture (300148) announced today, will be issued shares and pay cash, 1.254 billion yuan to complete the Beijing Magical Times Network Limited 100% equity acquisition.

Since last year, there have been Zhejiang newspaper media, Bo Rui spread, Datang Telecom, Huayi Brothers and other listed companies to participate in the acquisition of online gaming companies, the 4 companies announced the reorganization of the announcement to August 26, the stock price has risen 20%~94%.

"The capital competition market has its immediate real interest and market prospects, the past is the Internet game, now turn to mobile internet games." "says a researcher at a brokerage's information culture industry.

Hand Tour Market

Tian Zhou Culture this time the acquisition of the magic of the era was founded in 2009, has been issued the "Forget Fairy", "Three Kingdoms Times", "Submarine Dragon", "the most travels" and other game products. Among them, the introduction of the "Three Kingdoms" in February 2012, the current cumulative registered users more than 10 million, the cumulative recharge amount of more than 60 million yuan; in June 2012, the "Forgotten Cents" is currently registered more than 13 million users, cumulative recharge amount has nearly 300 million yuan.

"Micro-letter ' jet ', ' every day love clear ' game is sought after, enough to show that the current hand tour market, is no longer just the patent for young people, more than the majority of middle-class, white-collar one of the important recreational and leisure way, the market is self-evident. When it comes to this reorganization, Xiaozhio, chairman of the Zhou culture, appears to be confident.

As a part of the social and cultural development in the new media era, online games have shown a vigorous development trend in recent years. After the rapid development of Internet games, with the rise and popularization of mobile intelligent communication, the mobile internet gaming industry is regarded as an important way to relax the mood, and is being welcomed by more and more players and capital attention.

The leading mobile internet gaming company in China, most of the establishment and rise in 2009, such as the development of the "World ol" game of the company Canton Valley, was founded in 2011; "Big Masters" game development and operators play crab technology, was founded in 2009; "Heroes and Souls" game developed and operated by Edgar Agras was founded in 2010.

According to the open report published by Yi Zhi ku, the domestic mobile internet gaming market has entered a rapid development stage since 2010, the market size reached about 6.5 billion yuan in 2012, and it is expected to surpass 20 billion yuan in 2015, maintaining an average annual growth rate of around 50%.

Capital in the Hand tour

The Magic Times results show that the company 2012 revenue 65.75 million yuan, an increase of 1813%, achieve net profit of 30.38 million yuan, an increase of 37.99 million yuan. At the same time, the magic era of existing shareholders to ensure that the company from 2013 to 2015, the realization of the deduction after the net profit of not less than 86.15 million yuan, 120 million yuan and 150 million yuan, otherwise it will be compensated as required.

Obviously, the miracle of the performance of the Times, representing the march of the industry's leading enterprises in the development posture, triggering the listing of capital competing to grab the food industry advantage Enterprises.

July 2013, Huayi Brothers issued a notice to 672 million yuan on the acquisition of Guangzhou Silverside Technology 50.88% stake in the same month, Bo Rui spread 1.036 billion yuan to buy Beijing roaming Valley 70% Equity, and maintain the conditions when the remaining 30% to buy the equity interest.

June 2013, Datang Telecom announced the acquisition of 1.699 billion yuan on the price of Guangzhou to play Entertainment 100% equity. As early as in May 2012, Zhejiang newspaper Media will be 3.2 billion yuan to buy the sale of the Royal Hangzhou winger, Shanghai Hao side of the 100% equity. The program was approved by the SFC in January 2013 and completed the transfer of assets in April this year.

"The future of the domestic mobile game market will continue to maintain ultra-high speed growth, currently not clearly defined industry space roof." Yang, an analyst with Qilu Securities, said.

Secondary market, the above involved in the concept of hand tour is all the capital favored, investors also earn a pot full. By reporter statistics, since the announcement of the reorganization, as of August 26, Huayi Brothers, Bo Rui spread, Datang Telecom, Zhejiang news media, respectively, the cumulative rise of 61.44%, 49.17%, 20.22% and 94.57%.

Tian Zhou Culture Secretary Yu Yuhan in an interview with the Securities Times, said the company's strategic direction of development is still the construction of publishing, digital publishing and new media, education services, cultural creativity 4 major business sectors. After the completion of the magical era, with a very strong technical force, with a very rich experience in the market operation team, in addition to continuing to focus on and do a good job, the next step will be fully leveraging the team, in the new media and digital publishing field to expand Network Publishing, online education and other mature business models of new projects, development focus on education and training , vocational education and other special application of serious game items.