The popularity of the premiere theatre new marketing model to draw attention to the industry

-Wang Jin Recently, the popular launch of the full version of the premiere theater channel, its premiere theater channel is airing the "Western Yunnan 1944", "Happiness must be strong" and so are the current TV series are playing.　　Although the popular strategic product seems to pay a great deal of cost, this direct user to provide the most attention to the content of the action will have a bright future.　　In fact, although the launch of the full version of the popular play needs to pay a great cost, but in the industry can be in the fierce competition in a different way to make their content more characteristic, this is a differentiated competition strategy. The reporter learned that Youku will be the latest financing to buy content, and cool 6 is claimed to spend 44 million dollars perfect copyright and bandwidth. And popular this choice is determined to the direction of film and television on Demand, the road of differentiation to develop. Popular with the client advantage, these advantages for the popular gathered a large number of high-quality high-end users. According to the public disclosure of data, the popular daily use of 7.5 million users, a per day effective use of 72 minutes, this data in the Internet television software in the first place. Nielsen data also confirms the popularity of the high-end users in the field has the absolute advantage, the agency data disclosure, popular in the audience of undergraduate and above accounted for 26%, popular families monthly income of more than 5000 yuan ratio of 28%.