The popularization of network technology drives digital publishing industry

China's digital publishing industry, worth as much as 79.5 billion yuan, for the first more than the traditional books and periodicals publication of the total production value. Industry authorities said that by 2010, China's digital publishing industry has a hope of more than 100 billion yuan or more.

Yijun, director of the Science and Technology and Digital Publishing division of the National Press and publication Administration, on 10th, in Beijing, "The Digital Development Forum of the book and newspaper", the rapid popularization of digital and network technology will bring about the rapid development of digital publishing industry, the gradual integrity of the digital industry chain, and the growing scale According to the statistics of the past five years, China's digital publishing industry growth rate of nearly 50% per cent in 2009, China's digital publishing industry amounted to 79.5 billion yuan, the first time beyond the traditional books, newspapers and periodicals of the total production value, digital publishing has become an important part of the press and publishing industry and new growth.

Yijun said that in many types of digital publishing business, the growth momentum of the paper book is impressive. 2009 China's mainland electric paper book reader Sales of about 700,000 units, if the average price of 2000 yuan, the overall sales have reached 1.4 billion yuan. The research institute predicts that the 2010 China mainland paper market may explode, sales are expected to be about 3 million units, shipments accounted for about 30% of the global market, sales will reach 6 billion yuan.

Hao, director of China Publishing Science Institute, said at the forum that statistics show that the total number of Chinese E-book readers in 2009 has broken through 100 million people, the paper books on the paper for the media to transfer to the electronic paper, not only changed people's reading habits, but also to the publishing industry has brought more opportunities for development. The forecast of China's digital publishing output this year is expected to break the 100 billion Yuan mark.

Yijun said that the current Chinese mainland Electric paper book market is showing a trend of phone-in. Although the development is swift and violent, there are still a lot of worries, there are many problems such as the tendency of content homogeneity, the phenomenon of digital content of infringement, the product variety is single, the price is high, and the entry threshold is vague.

The press and publication administration officials have suggested that in order to guide the rapid development of this new industry and avoid herd, the press and publication administration will take active and effective measures to standardize the market behavior on the basis of the in-depth analysis and research on the current situation and future trends of the development of the electric paper. Through the joint efforts of the whole industry, in the next few years or even 10 years, the realization of China from the press and publishing power to the great power of the press and publishing, change the news publishing industry development mode.