The position and value analysis of common page advertisement

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A large part of the webmaster income from the page advertising code placement, good settings can maximize the effectiveness of advertising, I will combine their actual experience to all of us to analyze the common page advertising location and analysis of its value.

1, the page Head banner advertisement

Presentation: page banner ads are displayed on the top of the encyclopedia page, usually using the 950x90 size of the picture or Flash form. When the current page has multiple header banner ads, the system randomly selects one of the displays.

Value analysis: As the page opened the first time to display the advertising content in the most eye-catching position, so the Web page is the highest price, the most suitable for business promotion or brand promotion of one of the types of advertising.

2, the end of the banner advertising

Presentation: Footer banner ads appear below the forum page, usually using 950x90 size pictures or Flash forms. When the current page has multiple footer banner ads, the system randomly selects one of the displays.

Value analysis: Compared to the page head and the middle, the display of the lower end of the page is relatively low, usually will not cause the visitor's aversion, but also basically able to cover all the advertising content interested in the audience, so suitable for the neutral and moderate promotion.

3, Home column advertising

Display mode: Home column ads displayed in the encyclopedia home adjacent to the two categories of columns, you can use 505x80 or other size pictures and Flash form. When the current page has multiple ad categories, the system randomly displays one.

Value analysis: Due to appear in the encyclopedia home more obvious location, advertising show better, but too much too large home page ads may attract visitors disgust.

4. Advertising in the text of the entry

Presentation: The text page ads appear in the content of the above, below or to the right, the content of the above and below the general use of the form of text, the content of the right side of the post usually use the form of pictures. The current page has multiple entries in the page ads, the system will be randomly displayed. You can modify the number of advertisements displayed in the body page of each entry in the other settings in the global settings.

Value analysis: As the entry is the most important part of the encyclopedia, embedded within the content of the page ads, users can browse the content of the post is naturally accepted, coupled with the characteristics of random playback, suitable for specific content of the effective promotion, but also for the encyclopedia of its own propaganda and bulletin. It is recommended to set up multiple entry page ads to achieve the difference in advertising content, thus attracting more visitors ' attention. According to the test, the 336x280 ads placed on the right side of the first paragraph of the entry text are clicked highest. The second is the 728*90 advertisement between the entry title and the first line of the text, which is about 80% of the right 336x280 ad clicks.

5, the right of entry page ads

Presentation: The right side of the entry page ads appear above or below the basic information of the entry, usually in the form of text and small tall long pictures or flash.

Value analysis: Due to the position in the text page of the entry or more obvious, advertising effect is also good, usually will not cause the visitor's aversion, but also basically can cover all the ads content interested in the audience, so suitable for the neutral and moderate promotion.

6. Couplet Advertisement

Display mode: Couplet ads in the form of rectangular pictures displayed at the top of the page on both sides, the shape of a couplet, usually using a wide, small tall rectangular picture or Flash form. Couplet ads are generally used only in the case of the width of the main table using pixel conventions, such as the use of more than 90% percentage of the main table width, may affect the normal flow of visitors. This type of advertisement is not displayed automatically when the visitor's browser is less than 800 pixels wide. When there are multiple couplet advertisements on the current page, the system randomly selects one of them to display.

Value analysis: Couplet advertisement because only displays in high resolution (1024x768 or higher) on both sides of the screen, occupy only the blank area of the page, therefore will not incur the visitor aversion, can the good prominent promotion content. However, due to the special requirements of the resolution and the width of the main table, the audience proportion of the advertisement cannot reach 100%.

7. Floating Advertising

Presentation: Floating ads are displayed in the lower-left corner of the page, and when the page scrolls, the ad moves itself to keep the original position, usually using a small picture or Flash form. When there are multiple floating ads on the current page, the system randomly picks one of the displays.

Value analysis: Floating advertising is an effective means of strong commercial promotion, its floating in the page, so that it and fixed pictures and text, more likely to be concerned about, because of this, this mandatory attention may also incur no interest in this advertising content of the visitor's aversion. Please be careful not to display too large pictures or Flash in the form of floating ads, so as not to affect page reading. Basically advertising form on the above several, good analysis and utilization, can be in the assurance of customer experience on the basis of effective increase in income.

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