The position of message board in e-commerce

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Operating the site for so long, gradually found the message board in the site's importance more and more prominent. Now everyone is talking about WEB2.0 every day. In my understanding, web2.0 is the meaning of universal participation. And this is not a new idea, in the 11 rules for creating Web brands, the American contemporary marketing guru, Al Reese and daughter Laura Reese, mentioned in the second law: the Law of reciprocity. They annotate the rules of interaction: without it, your site and your brand will have nowhere to go. The application of this rule to see some of the current web sites, whether it is now fashionable WEB2.0 or old message board, in fact, are "interactive rules" of different deductive forms.

I have studied this rule several times, and many of them have been confirmed and experienced in the process of maintaining the message board. I picked out some of the things that resonate with me, and explained this by saying:

The secret of whether

can build a brand on the Internet is whether you have the ability to show your brand in a way that interacts with your customers and potential customers through information. The difference between network and other media is interactive. Unless you have this key element in your interface, you will inevitably lose functionality in the electronic space. Interactivity has the ability to guide auction items. Interactivity has the ability to analyze various symptoms and give responses.

The above four points in my operation have more use, so I deliberately proposed to carry out the analysis.

I have a deep understanding of how "customers and prospects interact with each other through information". The following is an excerpt from the message board of a website I was responsible for:

"I've been checking a lot of websites for two months and I personally think you're doing the best." You are tired of answering all sorts of strange questions. Other sites are not the same. We don't answer when we ask more. On behalf of all the people I sincerely thank you! You are working hard! "This is a customer's real message, he was satisfied with the answer to our website message, has been observed for two months, this is what we did not think of, fortunately, we usually because of the habit of serious problem-solving, only to get a good reputation of customers." In particular, "I've been checking a lot of websites for two months and I personally think you're doing the best." "This sentence, let us obtain a great sense of achievement, at the same time, this sentence will also be very deep influence those who will leave a message or read a message, if they need, the first thought is to buy our products, why?" Because they have seen the same consumers have left a recognition and praise, which will affect their buying behavior. "When I do not buy to know you, when I need to buy to think of you." "This is the customer's impact on the potential customers, but also on the site brand Trust to upgrade."

If you are a product sales site, when users of products, mail order and other questions and confusion, he may have several ways to solve the problem, through the telephone, QQ, EMAIL, message board for consultation. The most direct is the telephone and QQ, can communicate in real time. and email, message board consultation is lagging waiting for the exchange, each has advantages and disadvantages. If it is 11 o'clock in the evening, a potential customer visited your website, want to buy products, but some questions can not be found through the "FAQ", when the company is off duty, no work. Then he can address you by email or message. At this point, do you think it would be more beneficial for the site to have a potential client choose which way to go? In my opinion, the message board is better.

What are the benefits?

Visitors leave a message on the message board, which is itself a process of creating content. The more messages, the richer the content of the site. New visitors to see the message board, found a lot of messages to the new visitors the first response is that the site is very active, user participation is high, indicating that the product is very popular, the product itself may be more reliable. New visitors can read and find other people's messages, perhaps a lot of their own confusion can be in other people's message to see the answer, reduce some repetitive inquiries, but also reduce the cost of communication is a good way. In Zac's "How to treat the site content deficiency" and "traffic statistics analysis is the treasure", all mentioned how to enrich the site content. I would add that the message board is also a good observation tool that inspires and enriches the content of the site. For the maintenance of the site, you can find from the site's message that the site did not mention the problem, users have mentioned. According to these points, the appropriate refinement into the topic, the longer the question, the more questions, to enrich the content of the site more materials. I am also very good application of this method, greatly enriched the content of the site, very beneficial. In the process of doing customer answers, sometimes it is natural to guide customers to buy products, and give customers a reasonable package portfolio recommendations, in general, if you answer the question is very professional, at this time the potential customers are easily led by your purchase behavior, which is to promote a specific performance of sales. Potential customers in the message process, and sometimes some suggestions to the site, and these suggestions may be in the course of our operations inadvertently or not, the customer reminded us, we can quickly realize the problem, in the fastest time to improve. This significantly improves the user experience and promotes sales. Here are three examples of such messages: a: "Hello!" Why don't you take a picture of the product? The cover of the product and the appearance of the product. This will be a higher credibility! "B:" The product is how much money, you did not say, I also want to buy, do not know whether in Liuzhou, Guangxi have bought??? Please come back quickly, thank you!!! "C:" Why is it not possible to open a mail order method on the website and to consult separately? ”

From the above three examples, through analysis, I found that the site has the following problems:

A The problem is that the product picture is not complete, does not specifically indicate which is the product picture;

B and C are the same problem, is the price of products and mail-order methods inconspicuous, put the location is not very noticeable, resulting in the user did not find the price of products and mail-order methods, users also thought that the internet did not introduce, through the three messages, we easily found the two sites need to improve the place. Once improved, the user experience will be significantly enhanced and directly affect the promotion of sales.

Finally to declare a point, I personally think not all sites need a message board, however, if your site is selling products or have a strong advisory intent, it is best to have a message board, so that customers convenient, the site also benefited. Web sites can also be glued to more and more visitors.