The position of MOOC certificate and MOOC in the professional market

Abstract: Editor's note: This article from the Nutshell MOOC College product manager Huang. Huang long-term attention to the Internet education, has been in the watercress as a user to establish a public class classroom station, after the public class NetEase, now the shell Nets Mooc College as product manager. His last cast

Editor's note: This article comes from the Nutshell MOOC College product manager Huang. Huang long-term attention to the Internet education, has been in the watercress to establish a "public class classroom" station, after the public class NetEase, now the shell Nets Mooc College as product manager. His last article was "MOOC certificate can change the job market?" , this is his follow-up discussion about MOOC, interested friends can communicate with him through the mailbox huangmou1989@gmail.com.

In the previous article we discussed a certificate that demonstrated a learner's ability to learn at a moderate level, as well as a proven knowledge of the basics of a field. Although this value is not enough to you from the "small white" one more into the "expert", but follow the rhythm of Mooc learning, you can at least reasonable arrangement of their study time, not so easy to give up, and finally achieve a certain degree of improvement effect. So who needs that kind of value? Who can solve the problem? Who can recognize such a certificate?

Let's think about a few scenarios:

1, X in a school in Beijing to read a junior agronomy, interested in computer so in Coursera a computer class, took the certificate, the ability is not enough directly to do the programmer, but because the class added a QQ group, through the group of Internet company staff to consult and communicate his harvest is not small, Finally found the product intern opportunity.

2, Y in the United States to read automation, spare time to learn a lot of MOOC, job hunting when met several companies, introduced to them MOOC and MOOC certificate, several companies reacted to different, some indifferent, some of the nature of the work is relatively boring, even think the staff should not be too active, One of them home relatively high-end company recognized his learning power and self-study level, only in his own professional his performance is not outstanding, although finally did not enter the company, but both his own and the company have recognized the value of MOOC learning.

3, z in a domestic university to read pharmacology, after going abroad to Columbia University to learn the biological statistics of the master, but professional work is still difficult to find, graduated half a year before he learned from a friend Mooc, because of a certain statistical programming basis, he quickly started some related computer courses. After a sweep of computer classes on several big platforms, he finally got an offer from a programmer at an IT company in California, but he thought Mooc's course would only help him get to the door and then learn a long way.

The above 3 stories, the first story I adapted and pieced together based on the experience of several MOOC college interns, the second story is completely true except for the master name, and the third story comes from a deep user share of Mooc College. To sum up, these are not my fantasy out of demand, this is what I see MOOC most can solve the pain point: 1, fresh graduates to increase competitiveness. 2. Cross-sectoral and professional employment.

Perhaps you will say that the demand I understand, also see, but the market is not a lot more grounding gas training? Why don't they learn? Mooc such courses are both English and not necessarily practical. I think there is a problem with user layering: Who in the world is capable of learning MOOC? And what are the employment intentions of these learners?

We use both self-study ability and English proficiency as the standard, in order to enter the city of North Canton, the average salary level of more than 6000 of the High-tech enterprises or foreign enterprises for employment intention, then the ideal state probably just can be divided into 211 college students and a part of a student (in probability), This includes those who are ready to go abroad and those who are already abroad. These students have about 500,000 to 1 million people a year (2011 National College Enrollment Data), deduction for graduate students and civil servants, probably the remaining 300,000-600,000 people.

For 211 and other students, it is intuitively hard for them to trust and recognize the professional training institutions on the market, and, even more, to deliberately erase the experience of any training institution when interviewing a new company, though it does give him a lot of experience, because it is likely to make them "inferior" in their status. They expect to have a training that fits their learning abilities and identities while helping them solve real-world employment problems. This training is not a generalities of career planning, nor is it an entrepreneurial education, but grounding gas, content, quality assurance and can have a practical impact on their professional skills training. The main purpose of this training is to increase the competitiveness of their employment, or to provide a starting point for interdisciplinary employment. Especially in the field of cross-professional employment, the demand is strongest, because schooling and the market do not fill this gap well, only by self-study. And not only fresh graduates, many in the workplace has been working for several years of new people also have a strong further demand. According to Max's agency research, among Chinese college graduates, about 30% of the people in 3 years will switch careers and even industries, with 7 million graduates as the base, and 2.1 million in 3 years will choose to switch careers paths, on average 700,000 a year, around 10% are students with the ability and need to learn MOOC. , and the annual number of graduates have the need to add up, about 40.7 million people.

These people, is the MOOC certificate in China's real market scale, I met the new type of MOOC learners, is about this way.

Written here, the MOOC certificate and MOOC in the professional market positioning is clear:

First, MOOC is not a minute to subvert higher education mode of education, is not required to the highest institutions certification credits education, it can not send you directly to Google, it is a supplement to university education, proof of your in a certain field of moderate degree of self-study ability.

Second, the supplement of university education, the most just need is to solve the demand for graduates to enhance their competitiveness and cross professional employment.

Third, at this point of demand, in this one above the student market is basically a blank, because the influence of the inertia of thinking, more than one of the students will choose the existing vocational education training (the, Suntech, etc.), but because of the expansion, their competitive pressure is magnified, except for postgraduate and civil service examinations, The needs of most people who really enter the workplace are not really met.

Four, Mooc Learning and modularity trends (special certification), can better fill this gap, but also at the value level, with the reputation of the world famous universities, this one of the students approved such training methods, and willing to devote time and energy to this, Just enough time is needed to popularize the trustworthiness of the certificate between the employer and the student.

Of course, if you want to enter the state-owned enterprises, test civil servants, Mooc really can't help you, can only improve your personal self-cultivation just. If you're looking for a job right now, it's best to choose a company like the world's top 500 to showcase your accomplishments. If you want to go abroad, I have a case for you to learn from: I have a colleague, he is a master of neurobiology in China, studying abroad during the study of more than 10 computer-related courses, Finally applied for a master's degree in computer science at San Francisco State University.

He admits that MOOC has been very helpful to his application, and that many courses have been maintenance by the MOOC, which is definitely a boon to those who have applied across the field. I believe that with the expansion of influence, willing to refer to its achievements in schools and enterprises will be more and more, perhaps Mooc can not directly send you to Google, but it can become a good opportunity for you to change the trajectory of life. It greatly reduces the cost and difficulty of systematic self-study, frees learners from a single degree system, and makes interdisciplinary learning the norm, thus helping learners to take a critical step on the path of career choice and continuing education.