The positioning of the three-factor series of successful operation website

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Now engaged in Web site is not a consensus, even those in the SEO industry, even if there is a wealth of construction and operation of the webmaster, if let them again to get a website to succeed is also a very difficult thing. Many industry peers even think that now the personal webmaster has died, or even if the occasional success of the personal site, it is also gone "dog Luck", thought of a foresight idea.

So is it really difficult to run a successful website? The answer is, of course, negative. Now do the site just don't have a single page of the previous site, then weak Wen, engage in black chain optimization can quickly make money, now the operation of the site more competition is the patience and team cohesion and innovation, and these are the current owners of the general lack of connotation, so everyone in the sigh of the site really difficult.

In fact, I want to say is that the successful operation of the site and many key elements, but personally think that the site positioning, product content and marketing planning is the entire site to the success of the three key, this article on the site from the point of view, to analyze how the site should be positioning the problem.

One: Brand attributes

Make a website can not act rashly, also cannot carry on guerrilla warfare, along with the network production pressure enhancement and the competition increase, only completes the protracted war the preparation. The protracted war needs to locate a brand for its website, through a long period of operation, the brand effect appears, at this time you are a successful site, even if the search engine to screen you, then you can enjoy, such as the current A5, in webmaster class site Even a good brand, Baidu is now a Shield A5 station, A5 like there will be a large number of fans and followers, this is the strength of the brand, so the positioning on the start to pay attention to brand attributes.

Two: Control attributes

A site to locate that direction, is to do products or do industry, to do electrical business or to do the electrical business services, these in the site before the need to seriously think about the content is not what you do the site, but to seriously think about your strength there, you have those advantages and disadvantages, for your advantage to analyze what you can control what kind of content , if your SEO knowledge is very rich, the ability is also very strong, that can make the website about SEO, then through training, open training courses can also get a lot of profits, and with the success of students, you have become a famous person all over the world. So positioning to see whether they have control of the industry or content, rather than see a certain type of Web site is very lucrative, blind investment, the previous period of time group buy site failure of the bitter lesson still let us awake.

Three: Input cost attribute

Now the site does not have a certain budget, this budget includes not only the cost of website construction, but also include operating costs of the budget, if the funds can not be guaranteed, no good positioning can be implemented, because any site positioning needs a certain amount of funding support, whether from the brand attributes to see or the future of the site operation, These costs have to pass the budget, to be able to better spend the money to the key position, can bring to their own economic benefits. Additional input costs should also take into account the cost of human resources, a site location can not be separated from the needs of the talent segmentation, you operate a brand site, no professional marketing strategy team certainly not, a person's ability is stronger, also than a team's ability, so the cost should take into account the cost of human resources.

The above three points is to do a good job of the basis of site positioning, in addition to site positioning from the beginning of the rough-type positioning and then to the subdivision of positioning to change, from the beginning do not get too thin, of course, can not make too thick, in short, this thickness is under their control, This is to ensure that the successful construction of the site from the beginning to gather popularity, so as to the continued operation of the site to lay a solid foundation. Source: Jinhua Decoration company http://www.jhhjzs.com/starting A5 webmaster NET, reprint please specify!