The post-three era of electric dealers

After two years of bloody battle to lay the pattern, the winner faces the option of profiting from the cash. When a leader in a market decides to be present, it means that the leader himself will not be able to hold on, and those opponents who are still behind will not throw away, and it is now the best choice. At this time, the opportunity of the opponents will naturally appear quietly.

Shu Wu Emperor Cao Wei, "high build walls of grain"

The leader of the business-to-business sector, Jingdong, is on the market, and the two financial requirements have not allowed them to play a price war regardless of cost, but also to reduce costs and improve efficiency to meet earnings requirements. Since the value of the integrated consumer output is reflected in a number of ways and not just in the price dimension, the price advantage of such a leader will be less and less in terms of commodity prices alone. A cheaper future for the company will be those unlisted platforms, such as shop number 1th.

There has been a change in the past two years many people did not notice that the main category of each platform has gradually lost the halo, to the comprehensive category over. For example, before the cat is clothing, Jingdong is the 3c,1 shop is groceries department store, but now this feature is gradually lost. Each platform, after laying out the advantages of the main category, began to expand to other categories, and one by-product of the move was that, after entering others ' fields, its own domain was inevitably eroded. Now people have not too much regard as the platform for selling electric appliances, of course, the Cat on the electrical sales also have a scale, No. 1th Shop is no longer the image of the daily department store.

One-stop shopping demand brings the "three points to one" may

Consumers will not be based on the main category to buy goods separately, but more willing to do one-stop shopping to save time costs. This is a consumer trend, but also indicates that the vertical type of electric dealers in the fierce competition in the market after survival, after all, to move towards a comprehensive platform. And in the process of evolution, a few parties in the competitive situation is each have advantages and disadvantages, the market will achieve a delicate balance, and the less advanced people have the courage to find out where the imbalance.

After the leader, Jingdong will be inadvertently followed by the price of the war weakened, loss of a part of the leading edge. Jing Dong experience and the remaining users will remain, but there is always a part of the price of customers, like migratory birds at any time, to and from the various promotional activities of the major electric dealers do not ask a return. Jingdong will not have the ability to retain this part of the user, and conversely, this also gives some other electrical business survival and development, leaving room.

The current situation of the platform dependent traffic import anytime will not change, Taobao is the heart of the cat, leaving Taobao day Cat can not survive. This makes the quality of the user on the platform of the cat is relatively low, the effect of migratory bird is more obvious and prominent. In order to maintain their own advantages, the cat must continue to maintain the price advantage, but to maintain this advantage will become more and more difficult. Double 11 businesses lose money, the platform does not make money that kind of things can not always do, also will not be willing to long-term loss of business, business long-term loss of a potential effect is that the platform is not easy to profit. And the cat inherited from Taobao's chaotic clusters of savage ecology, but also make the system vulnerable to reality visible. But from another point of view, this is a chance for other platforms.

Jing Dong 618来, the protagonist of this festival is Jingdong, but now more and more close to the evolution into a carnival. Beijing east of the challenger more up, shop number 1th put on an aggressive posture, to make full use of the Beijing-East listed after the possible price of short plate, eating its share and market. Price war in a relatively extensive market development level, is always the best promotional means, when the Beijing-east and the days of the cat does not move this power, some of the initiative will certainly passed others, this is bound to appear results.

To see who "stays" in the end at low prices

Store 1th was originally a food store, and in recent years they have indeed established their own advantages in the area of food retailing, with China selling 10 cartons of imported milk, of which 4 boxes come from 1th stores. With the Beijing East in the 3C field to establish an advantage after the overall spread out, today's number 1th stores are also facing expansion to other areas of the situation. At present, 1th stores in the Department of general merchandise sales to double, shampoo, bathing, women's care, oral care products and other categories to maintain China's consumer electronics industry's first market share. This time in 618 Jingdong store Celebration day, shop 1th since June 16, with 10 billion sanitary napkins 50 percent promotion of the "Aunt's Day" to obtain the infinite goodwill of half the sky, followed by a large number of 3C hot brand challenges jingdong Price bottom line, interlocking, all the population are zoned into the sphere of influence. Regardless of the outcome, it is likely that a part of the market share of Jingdong will be dug away, because the price war now, is not the Beijing-East strength, there is no real need. And the breakthrough of Shop No. 1th is precisely this.

And in this big promotion of electrical and electronic Equipment category page, you can see, shop 1th is really full of preparation, hard to put the price of pressure. Both mobile phones and flat panels have a considerable advantage in terms of price. During the 618 period, the continuous production of the explosion, in the form of expression is also quite flexible. and ready to launch the "Old for new" business, will not ask the licensed parallel to the flat, mobile phone and notebook recycling discounts to buy new machines, but also for consumers to provide differentiated services, this is originally in the traditional retail enterprises can see the promotional means, ingenious in the online retail, but also quite practical.

The big promotion for shop 1th is an excellent opportunity, the opponent just listed or imminent listing, the financial requirements make it impossible in the price still maintain the absolute advantage, take advantage of this opportunity to pounce on the bite, there will be quite a harvest. The Beijing-East was also in a number of major promotion after the outbreak of growth, and then throw off opponents, lay the status of the platform, and now this scene will not happen in store 1th, this can wait and see.