The potential Battle of phonetic domain name in the era of group buying

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Pinyin is the local culture in our country, under the influence of the culture, the phonetic domain name has become well-known domain enthusiasts, plus the phonetic domain name in the domestic market has always been more than the domain name enthusiasts and enterprise terminals focused attention and investment, but also contributed to the huge development trend of phonetic domain name, In addition, the recent Pinyin domain name acquisition and auction case is a cause for public concern.

The most recent concern of the domain name industry is that Tencent and the US group buying giant Groupon's joint venture website has finalized and officially launched the "High Friends" Pinyin domain name Gaopeng.com, the site will be officially online next week, there have been rumors of Groupon Chinese group buying site to enable Groupon similar domain name groupons.com, and Groupon also protects holders of other relevant mainstream suffix domain name groupons.cn/ Net/.org, but the fact is not so, now high peer group purchase site domain name, once again supporting the phonetic domain name with "Magic Magic."

Pinyin domain name simple and easy to remember and more in line with the people's access habits, enterprises to enable such pinyin domain name to help promote the site, so the phonetic domain name when the foreign companies into China to choose the first consideration factors, of course, domestic enterprises for such phonetic domain name is also more favored, its opening and acquisition cases

Many domestic enterprises are the use of phonetic domain name, today, there is news report full network value pinyin domain name role, After many negotiations successfully bought a full two-spell domain name manzuo.com, at that time, the acquisition price of 100,000 yuan, Internet application service providers in the enterprise window to buy a successful double domain name zhongqi.cn, Tencent 980,000 yuan Price acquisition gaopeng.com domain name, etc., which can be seen pinyin domain name by the Enterprise Terminal favorite, more commercial value

Of course, in the phonetic domain name, there is a class of phonetic domain name more favored by enterprises and domain name enthusiasts, that is the short phonetic domain name, recently, "Tatsu" Short pinyin domain name da.com in the overseas platform auction, the lowest bid for 1.29 million U.S. dollars about 8.55 million yuan, the domain name auction price aroused concern in the industry, at the same time the auction event also explained the short phonetic domain name has a higher value, with a wide range of meaning of the short domain name more extraordinary, such domain names are favored by domestic enterprises.

At the end of this article, I think phonetic domain name occupies half of the domain name market, because of its unique characteristics of local culture is to allow many enterprises to the phonetic domain name listed in the Enterprise Domain name Strategy First consider, pinyin domain name to create a considerable value in the future by the market demand impact, pinyin domain name will still be a good result.