The potential impact of SNS website on users

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How can the user churn rate of Web 2.0 sites be so high? This article is to me really touched the article, after I read this article, I found myself wrote "SNS I see" can be thrown into the dustbin.

I bubble fly this SNS only three days, but three days of feeling is two words: addictive! very addictive! In your relationship network, every move of a friend is quickly broadcast to each node of the network, and each node responds to this disturbance, So this reaction immediately broadcast to the network of each node, a ripple effect, in a very short period of time, all the nodes interact with each other, with a similar nuclear bomb explosion of the chain reaction generally refers to the number of levels of growth, resulting in a large explosion of information!

In fact, SNS inside the real creation of the unit information is not much, but in the relationship network of this exceptionally sensitive chain reactor, even if the addition of a little nuclear fuel, will cause the entire reactor nuclear fission process. As a user of a relational network node, whether you like it or not, you are actively or passively involved in producing the entire reactor fission process. The more active you are, the more information you have, the more information you have, the more active you are, and everyone is like a chicken blood, desperately interacting, trying to make information, trying to stop. A large number of information flash, nothing retained, after the bubble in addition to excitement and exhaustion, nothing left, this feeling is like Shi Yuzhu's online games: Quickly let you addicted, firmly grasp you, stimulate your adrenaline, not to the exhaustion of your bubble is not finished.

So SNS is a very cheap to pull the user and PV network mode, it can be said that pull the flow is indeed very effective, but the negative effect is too large, is a kind of lays approach, once the user tired, it really all SNS sites have a sense of rejection. Not all users are willing to indulge in, not all users want to have more viscous interaction more frequent the better: Many users do not want the community intrusion too much, a healthy community software to have a superb balance, can not be too intrusive to users, in particular, can not affect the normal life of users. Or at least I'm not going to do this kind of community, this mode in addition to obtain pure PV, to customers can not produce commercial value, users will also cause potential harm. Good community to give users the right to choose, if some users just want to stay in the community quietly, you should create this space for him, rather than intentionally or unintentionally lured him into madness.

So with my friends in the Flying Jia Zhi-wan words: "For the station to do content, touch not SNS, not uchome." Many web2.0 website entrepreneur's original intention is not web2.0 can bring the new value, but wants to use web2.0 to bypass web1.0 accumulation, take the shortcut, but the product also good website, does not have the long time accumulation, in the twinkling of an hour the thing that erupts easily quickly cools down "

As I said above citation Huang Shaolin, return to web1.0, do operations, do marketing, this is the future of the site. So I advise everyone cherish life, away from SNS Bar!