The power and layout of Wanda Electric dealer

Wanda Group January 4 released the news that two Internet investment funds abroad as financial investors, 1 billion yuan, to obtain a 5% of the shares of Wanda Electric. After this round of financing, has not yet reached the line of the Wanda Electric business valuation has turned 4 times times, to 20 billion yuan. News, Wanda Electric business has again become the focus of attention.

Wanda Electric quotient valuation 20 billion where is the emboldened?

There has never been a single electric platform in the planning to obtain such a high degree of concern and valuation, Wanda Electric business has done. The reason why the capital market is bullish on Wanda is obviously the incomparable resource advantage of Wanda Online, more than 100 square, nearly hundred hotels, plus the resort that has already opened, the O2O imagination space that brings about billions of passenger flow each year is so seductive.

If the rich offline resources is the power of Wanda electrical business with the inherent advantages, then followed by the big moves, gave the outside world more confidence. First Wanda, Baidu, Tencent three giants to set up a Wanda electric business itself has let the industry daydream, and then Wanda Commercial real estate listing into the concept of electricity. December 26, 2014, Wanda Group Strategic acquisition of China's fourth-ranked third party payment company quick money, through the holding fast Money Wanda opened the O2O closed loop, fast money also become Wanda Electric business important payment platform. A series of moves down, Wanda Electric business valuation unceasingly rises, achieves 20 billion natural also to be ripe.

Why does Wanda need to pay for layout?

Wanda Group has listed E-commerce as one of the four pillar industries, enough to see Wanda Group's attention to the electrical quotient. As early as last August Wanda Electric business Strategic cooperation signing ceremony, Wang external transmission of The voice is: Wanda Electric business direction is to do O2O. And think that this is the biggest cake of E-commerce. Wanda O2O sold must not be goods, but services.

From the commercial situation under the Wanda Line, Wanda Electric business to do O2O direction is undoubtedly correct. However, in the rapid development of mobile Internet today, whether it is the traditional electric business enterprises or like Wanda Electric power to push the wisdom O2O of the industry upstart, the importance of payment tools is understandable. This is also the reason for Wanda's generous layout payments.

There is no doubt that Wanda Group is the biggest advantage of the electric power is to have the world's largest offline consumer platform, but also to experience-oriented consumption. 2014, its various types of industry consumption of up to 1.5 billion people, and is expected to be more than 6 billion in 2020. The great value of this is the need for tools to drive the line to form the final closed loop.

Fast money as an online payment tool, its biggest value to Wanda is that it can be used as a connecting merchant, consumer, platform of data transmission media, huge consumption data can be deposited on its platform by fast money. Data precipitation, Wanda Electric business to establish membership system, general points, large data services can have the source of living water.

Wanda Electric trader How to go next?

In addition to the fast money will become the Wanda Electric business important payment platform, for Wanda Electric business to establish a large membership system, large data services, such as providing important support, Wanda Electric business itself in the internal strength of the precipitation is also very worthy of expectation. In the software and hardware construction, free WiFi layout completed, Beacon Technology completed pilot, large data center has been started construction, dozens of O2O service software is developing and other actions also began to gradually into the public's vision. The next challenge for Wanda Group is how to integrate internal and external advantages into Wanda's original business system.

The problems involved are:

First, how to achieve cross-sectoral integration. In this emerging field of O2O, both internet companies and traditional enterprises are at the same starting line. For Wanda, the line of the O-side has a unique advantage, but the face of the line O-end how to fully integrate the advantages of resources, and to use, need Wanda has a higher business intelligence and courage, out of the traditional real estate management operations thinking.

Second, how to obtain the support of merchants. In Wanda's business ecosystem there is a force that can not be ignored, that is, the third party of small and medium-sized businesses, their cooperation and support to determine the extent of the fast money can be a smooth landing, but also determines how far the Wanda electric business can go.

Conflict of interest is often one of the many problems that traditional enterprises do O2O encounter. For Wanda, can not see the rich offline resources, thinking about how to use these resources, but should be in product development more than stand in the position of the merchant, think more about how to create value for them, help them solve and offline channel benefits distribution problems.

In general, Wanda Electric Business is a step-by-step in accordance with their own rhythm to the new wisdom O2O mode, if the holding of fast money layout payment is the Wanda Group strategic steps in the important step of chess, then this move is undoubtedly let the industry see Wanda Electric business bright prospects. We can not predict the future of Wanda electric business trend, but in Wanda Group holding Fast Money, Wanda Electric business valuation doubled, this series of strategic action and market feedback, leaving us should be more surprises and expectations.