The power of brand marketing viewed from the Battle of marriage

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The recent period of marriage battle in Beijing, Zhejiang, Tianjin, Yunnan, Shenzhen satellite TV, entertainment channel hit, attracting millions of of the audience. Open Baidu Search index for the Battle of marriage, today is 416137, the last 7th 2865941, stable in the top search first.

The following 928L Network marketing analysis and analysis of why the Battle of marriage in such a short period of time to achieve such good results.

First, marriage is the expression of a social phenomenon in which men and women combine to live together. There were very few similar dramas about marriage, and it was about preserving marriage. I believe that a lot of people around us, some of them are living in single-parent families, lack of parental or motherly love. Now they are adults, all to when, Guoda age, they all want their marriage happy, so see the Battle of marriage can know how better communication, trust, respect both sides. Our parents see the Battle of marriage can be a couple of decades before the two sides of a aftertaste, for the rest of a vision. It can be said that the Battle of marriage caters to social phenomena and social hotspots and attracts people's vision.

Second, the name Guide guide, Star collection. Director Zhaobaogang, actor, national level two director. In 1990, he directed the TV series "Longing", 1991 directed the story of the editorial department and 2007, 2008, "struggle" and the Sister chapter "my youth who decide" and so many well-known film and television drama works and extraordinary. In particular, "struggle" and "my youth who decide" are the hit drama, in our hearts left a deep impression. In addition to actors Shang, Yili, Yuanli, such as the participation of stars, can be said to be a menace.

Finally, the Battle of marriage has just begun in Beijing, Zhejiang, Tianjin, Yunnan, Shenzhen satellite TV, entertainment channel hit, it can be said that these satellite TV and channel is the best now, the target audience stability, audience wide. And with the help of Sohu video and Baidu Video, Baidu Encyclopedia, Baidu Bar and so attracted a large number of netizens and loyal viewers. They also published books that attracted a group of interested reading audiences.

The Battle of marriage caters to social hot spots, sensitive topics plus the name Guide director, Star starring, with the help of Baidu, Sohu, satellite TV, books and other brands vigorously marketing, you say there is no fire reason?

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