The power of radio and television is pouring into the game industry

Summary: People familiar with the situation, said that the reason played for nearly six months "latent", on the one hand for determined, painstaking research and development, on the other hand, to avoid catches, to ensure that the first time to seize the opportunity to win the market.

Zhejiang Radio and television game "The World of Harlem" was implanted in the Internet Reds

April 8 News, following the Hunan radio and television, China Network TV (CNTV), the domestic power of another radio and television system also killed into the game industry. Tencent Science and technology in advance learned that Zhejiang Radio and television has teamed up with JIANGSU company involved in the online games industry. The two sides will make a huge sum of 100 million to jointly run the social Games "the World of the World", and will hold a conference on April 8 to officially announce.

It is reported that the characteristics of the social network is the user can be in the television, computer and mobile phone three terminals to obtain SNS interactive community and large-scale online entertainment experience. The Zhejiang radio and television and Torch Teng network of cooperation also means that the real sense of the online game industry out of the internet for the first time, into the television.

Both sides invested 100 million yuan have "latent" six months

It is understood that Zhejiang Radio and torch Network joint operation of the "Ha Skin Planet", the investment and related resources will be more than 100 million yuan. In fact, the cooperation between the two sides in the Zhejiang Radio and television website of the new Blue Network test before the launch.

People familiar with the matter said that the reason to play for nearly half a year "latent", on the one hand, to determined, painstaking research and development, on the other hand, in order to avoid catches, to ensure that the first time to seize the opportunity to win the market.

In less than 3 months ' time, the attitude and implementation of the radio and television media on the integration of the three networks have been put on the agenda. "Zhejiang Radio and television, a senior to Tencent Technology disclosed that the group has specifically set up a collaboration group, he stressed that" Zhejiang radio and television is pragmatic want to implement this policy.

The senior executive revealed that the launch of the game is a product of the group's collaborative team. Cooperative considerations include development capabilities, operational capabilities, an understanding of the television media's extreme user base, and familiarity with the Internet, especially SNS community operations.

"The reason why Torch Teng, on the one hand is a fancy torch Teng founder Wang Tao in the network games and E-commerce rich experience and team development and operational strength, on the other hand also fancy the game concept of innovation." ”

It is reported that the founder of the Torch Teng network, Wang Tao, Alibaba Group, senior vice president and Ali Software president, joined Alibaba before Ren Jinshan software CTO, in Jinshan Software is responsible for the development of China's first network game "Swordsman Love Ol", and in the online gaming market has made great success. After leaving Alibaba, Wang Tao founded the Torch Teng network in October 2009.

Wang Tao, in an interview with Tencent Technology, said the launch of the "Ha-Phi Planet" will be the first large-scale social network game, users can be in the television, computer and mobile phone three terminals to obtain SNS interactive community and large-scale online entertainment experience.

"Only a few people in the TV show, more viewers, the game is different, it can let the TV program in the game to reproduce, so that the audience also become the protagonist, and ultimately in the television and online interaction between." ”

Wang Tao did not disclose the proportion of cooperation between the two sides and future revenue targets, but said that through the online program into television programs can be converted to a large number of on-line users, the recognition of a large number of users is the goal of the torch Teng.

The power of radio and television is pouring into the game industry

Eric Consulting A data show that 09 China's online gaming industry output value of 27 billion yuan, has become the Internet's most lucrative industry, online games related industries also benefited. Previously, according to Youku insiders revealed that two years ago, online advertising revenue accounted for 50% of the total revenue of the site. Thunderbolt also announced that through the joint operation of clients in 09 earned a billion.

Online gaming industry rich returns to attract more and more traditional enterprises into the current, including Beijing television, the Shadow, Huayi and so have plans to dabble in online games, Hunan satellite TV, Cntv even take the real step.

In mid-March this year, CNTV announced a grand launch of the game strategy, and then soon exposed Hunan satellite TV has been with the network yuan secret negotiations, the first official operation of the online games in April the fastest online.

Attracting the power of the radio and television system is not only a significant factor in the market prospects of the Games. An expert on Tencent Technology said that TV media users are slowly losing, since January this year, Premier Wen Jiabao presided over the State Council executive meeting and issued a three-net fusion policy signal, the radio and television industry on the Revenue channel adjustment is put on the agenda.

The expert said to Tencent technology, "Zhejiang Radio and television is looking forward to this cooperation, first of all because of its audience in the last two or three years of continuous growth, in fact, is in the peak time of the user layout online games industry, in the coming three nets in one environment, to get the first advantage of ease." ”

A senior Zhejiang radio and television said to Tencent Science and technology, policy loosening and Zhejiang radio and television internal strong enterprise, make this cooperation progress smoothly, it is expected to at least make Zhejiang radio and television in the existing user size based on the increase of 10%.

Analysts believe that Zhejiang Radio and television Group has the determination to enter the online games industry's first radio and television new media. With the "triple-net integration" pace, online games will become the future "National font Size" video site competition in another important battlefield.

Extended reading:

Exclusive dialogue before Ali software President Wang Tao: Online games into the field of competition

Wang Tao in an interview with Tencent Science and Technology, said that radio and television do not have the network technology, talent and other advantages, so the choice has a strong game development and operational capabilities of the Torch Teng network, powerful joint, Yangchang.