The power of the combination of network marketing and traditional marketing

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In today's internet age, the network brings together a vast amount of information. No matter what information you want to know, the internet will show it at an unexpected rate. This set up a broad platform for network marketing.

Internet marketing originates from English internet Marketing, and marketing through Internet. With the increasingly mature e-commerce, more and more enterprises realize that in the increasingly competitive international market for sustainable Development, network marketing is their inevitable choice. As a result, network Marketing from the initial several large companies to expand to small and medium-sized enterprises, to now almost every enterprise has its own homepage. So why is the glamour of internet marketing so great?

    First, we should start from the platform on which network marketing is based-the internet. The internet is the most extensive information exchange platform, there is no time, space, region, country restrictions. Enterprises through the network can release information at any time, their products are displayed in the eyes of each customer. In addition, the network marketing can also save a large amount of promotional and circulation costs for the enterprise, making the product cost and price reduction possible.
   
    As far as consumers are concerned, using the Internet to buy products around the world can be done in a short time to compare and filter many similar products, which is much more than the traditional "around". Online procurement can even bypass middlemen directly to the producers to order, so that the purchase can be achieved at a lower price. In addition, the current logistics industry is also very developed, it can be "closed door sitting, goods from the Internet." "This type of purchase is rapidly becoming popular today as the pace of life is getting faster."
   
    But network marketing is not independent, but the whole enterprise marketing strategy is an integral part of the Internet based on internet means to achieve a certain goal of a marketing tool. There is no strict boundary between online marketing and traditional marketing, and network marketing can not be divorced from traditional marketing. As a new marketing concept and strategy, with the internet characteristics of the traditional mode of operation has a huge impact, but this does not mean that network marketing will have replaced the traditional marketing. China Network Marketing Network is the first network marketing information portal, which provides a wealth of network marketing information resources. The internet as a new virtual market, is an effective way of communication, can facilitate the direct two-way communication between enterprises and users, but it covers the group is only a part of the whole market. For many consumers, they are more willing to choose the traditional way to communicate, just as the newspaper has an electronic version of the online, and did not impact the original printing and publishing business, instead of promoting the role of each other. In addition, some traditional marketing strategy of people-oriented marketing strategies have a unique affinity is also network marketing can not be replaced. But traditional marketing relies on layers of tight channels, and with a lot of manpower and advertising into the market, which will become an unsustainable luxury in the network era. Therefore, the personnel sales, market research, advertising promotions, distribution Agents and other traditional marketing methods must be combined with the network, and fully utilize the resources on the Internet to form the lowest cost input to obtain the largest market share of the new marketing model.

    with the development of technology, the Internet will be further improved, the role of network marketing will also attract more people's attention. Of course, internet marketing and traditional marketing are not competing for a piece of cake, but in order to get bigger and better quality cakes in a joint effort, they are mutually reinforcing and complementary relationships. , "China Network Marketing Network" Tinlu recommended that enterprises in the marketing should be based on their own business objectives and markets, integrated network marketing and traditional marketing strategies to achieve consumer-centric communication, two-way communication, to achieve the enterprise's marketing goals. At the same time allow customers and themselves to achieve the lowest cost of transactions. The real success of marketing is to achieve a harmonious internal unity at the same time to achieve a mutually beneficial situation. Network Marketing and traditional marketing are the way to achieve sales, one of the basis of marketing is the network. Therefore, we should not open marketing talk about marketing, but strive to find the best combination of the two points. (Zebian Admin01)