The power of the comments of the Business-to-consumer: creating "eyeball" products

The "eyeball" commodity refers to a Taurus product that attracts the eyeball through its own uniqueness and triggers the sale through a lot of attention to the comments aggregated. For the large, "eyeball" goods in addition to increase sales, can also make a long tail, for small http://www.aliyun.com/zixun/aggregation/9215.html more interesting, through the "eye" products to attract more traffic and form a "> Word-of-mouth dissemination website."

"Eyeball" goods have a few attention points: 1. Usually too standard commodity, the formation of "eyeball", such as digital; 2. Once the "eyeball" trend, to continue to carry out artificial promotion. Give two examples:

Amazon's "Three Wolves": an ordinary T-shirt printed with three wolves and a moon, after the first funny comment, attracted countless nonsense comments. Up to now a total of 1118 comments (of which 887 are rated) and become the Amazon apparel sales top 1,amazon has given a key recommendation to form a virtuous circle in which countless people come to buy, to evaluate. It all comes from the first BT review:

Http://www.amazon.com/The-Mountain-Three-Wolf-T-Shirt/dp/B000NZW3KC/ref=sr_1_1?ie=UTF8&s=apparel&qid= 1245522282&sr=8-1

BEIJING-East Ant Workshop: A very simple ant ecological container, lasted more than a year of heat assessment, more than 220 advisory comments, customer and customer service "wits" comedy Quiz. This can be seen in Beijing East intentionally through a funny reply to attract customers to put forward tricky problem "challenge" customer service, Baidu, "Ant workshop Beijing East", in the hundreds of Web site Forum Blog has formed a discussion topic.

Http://www.360buy.com/product/125453.html