The power quotient price war charm gradually loses

After the 4 18 price war this year, the electric business industry has started again. "51" small holiday has always been the traditional retail sales of home appliances Peak, the Xun net, Gome online, suning and other large electric Shangdou joined a new round of large-scale promotions, from monitoring data, household appliances, it digital products price advantage is more obvious, but consumers reflect the best-selling models rarely appear in the promotional list.

As far as the reporter observes, the electricity merchant "The price war" continued several years to hit now, has gradually lost the charm. Industry analysts believe that this year's electricity dealers "price war" has become the later participants in the "upper War", which also indicates that the electric dealer's favorite "price war" mode or has entered the finishing phase.

Three later, "Bo Superior"

As a traditional promotional season, "51" Golden Week has been the traditional retail enterprises and suppliers to promote the key stage of exerting power, home appliances, digital communications and department stores and other sectors of the sales will appear phased blowout, to the line, but also the focus of the electricity business. Gome online at the end of April to May 8 launched the "strongest store celebration month" a new round of large-scale promotion, by the Hundred Regiment War, the Beach War, the clock and the night to the four major shock activities composed of "a war in the end." At the same time, Suning Tesco also launched a "Youth Storm" series of activities, assembled 5 billion of the total supply of goods into the market. Industry Analysis, Suning, Gome has always been offline 3C retail giants, from the 4 18 "price war" to "51" Golden Week "price war", a short period of two big promotion shows the two giants from the line to the online transformation of the determination and pressure. Since last year, Su Ning has already moved all energies to the electric quotient, this February is the Suning appliance renamed "Suningyun Merchant (002024, Stock)", further seeks the transformation. Gome's electricity business platform has been weak, in the United States to the United States on the online platform, this series of "battle posture" obviously brought the wolf style of the reign of Huang Guangyu.

In addition, the Xun network this year in a nationwide expansion, but also shows the "upper" ambitions. The reporter learned that the Xun network of the week-long 5 1 to promote activities, mainly for mobile phones, it digital, home appliances and department stores and other products, and promised "your compensation", 24-hour active price guarantee services, the main purpose is to dig through Low-cost Beijing, Shenzhen Market.

"Price wars" dividends fade

It is worth mentioning, whether it is 4 18 "price war", or "51" Golden Week "price war", as last year's absolute main force, Alibaba and Jingdong Mall have not fought. Many netizens on Weibo said that the lack of the Beijing-east and Ali Electric dealers "price war" pale many.

Senior experts in the field of electrical business, "Help 5 buy" CEO Yin Ruje analysis that Jing-dong is trying to make a profit breakthrough, Ali is also restructuring, both the goal is listed, so the price war is no longer the focus. And to Gome, Suning, Xun as the representative of the recent action of the Electric trader frequently "collective aggravating", is the hope that through low-cost means to impact Jingdong, Ali existing market share, "the past April is the electrical business off-season, the electric business to promote not only to digest inventory, but also in this empty stall time as soon as possible to preempt users." It's a good choice for the latter. ”

Although the protagonist is absent, there are still consumers who reflect the "price war" to keep things, such as best-selling models rarely big promotion, or rather more expensive than before. Consumer Mr. Li bought a iPad4 on Gome online April 30, the purchase price of 3456 yuan, did not expect a day after the price will be transferred to 3444 yuan, and then Mr. Li in the Browse purchase records more found after the consumer to buy this machine also sent 600 yuan almost universal coupons, straight to "pit dad."

Insiders frankly, with several major "protagonist" off the field, coupled with the government's intervention last year, this year's online market relies on subsidized losses to play a "price war" model or will enter the final stage, the future battle may be moved into the supply chain management capacity, after-sales service capacity, capital operations, such as higher levels of competition.

Newspaper reporter Xu