The practical application of network marketing method and three trump cards

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The first half of the article we mainly talk about three ways: blog marketing, im marketing and micro-credit marketing.

First of all, the role of blog marketing, one is to obtain the exposure of search engines, transmission of product information, the second is to assist the enterprise website SEO to do outside the chain. To do blog marketing, first of all, you want to create a blog of your own, suggested that novice select a Third-party platform to build a blog. For example, Sina, NetEase and so on website to build a blog, because in these relatively high weight of the site to build a blog, you blog even less than half an hour can be included in Baidu, and these Third-party blog platform, set up for beginners, relatively easy to start.

When you create a blog in accordance with the principle of SEO, as far as possible the keywords more than the plate placed in front of the position, so more conducive to our search engine rankings. Novice may not understand Baidu ranking mechanism, then we simply say. Baidu is mainly based on the relevance of the site (relevance mainly refers to the content of the site and optimize the relationship between the keywords), authority (search engine will give a certain weight to each site, the weight reflects the search engine for the quality of the site evaluation) and practicality (site content for the user is practical, Whether the user likes the content of the website the three major principles to rank our website.

After building a good blog, do not forget to update the quality of the article, so that your blog to grow up step-by-step, but also conducive to your later marketing.

Now let's say im marketing, what is IM marketing? The way to promote products and services using instant messaging software is called IM marketing. In China, the number of instant messaging software users is QQ. Im marketing, we have three methods, the most used is precision push method, followed by fish pond culture and psychological recovery method.

Precision Push method: through QQ to find accurate target crowd, and then to these accurate users to push targeted ads.

More than 90% of QQ marketing is this method.

Fish Pond Culture Law: self-built QQ group, and attract potential customers to join the QQ group, and then through good interaction and long-term guidance to cultivate customer loyalty, and ultimately achieve product sales goals.

Psychological recovery: Through personal QQ and marketing QQ customer maintenance, so as to establish a good emotional relationship, and ultimately lead to customer purchase multiple times.

The hottest thing in the last year or two is micro-credit marketing, we know that in the past the way of information transmission through the text of newspapers and other communication, from the beginning of the Internet, the way information transmission began to transfer to the network, the emergence of intelligent machines, but also the information transmission to the mobile end.

We are in the era of information developed, but also busy times, every day nine to five, can not sit in front of the computer every day, so most people are mobile devices through the browser or use mobile phone applications, watching some news, reading information and so on.

This can also be said to be the number of micro-letter users so many reasons, well, cut to the chase, say micro-credit marketing.

Micro-Credit marketing simple to say only three steps: Build platform, sign users and sell products. Circle users have three key. What kind of users, that is, your user group positioning. Two is to use which method circle person, can through QQ friend Add, mobile phone address Book, nearby person, radar, micro-letter group and so on Method circle person. The third is to verify the content of the information, you can send some such as "old classmate, through the" and so on the way to improve the pass rate.

In general, micro-credit marketing can be achieved through two platforms: the micro-letter personal number and the micro-credit public number. The general enterprise use is the micro-credit public number, in order to better maintain your user base, you need to run a public platform, such as the micro-public number of content is critical, you can share some knowledge, activities and so on.

Also give you a suggestion, before you choose micro-credit marketing, you need to think about a few questions: what people sell products in micro-mail? What products do they sell? Is it appropriate for your product to choose micro-marketing? The product of micro-credit marketing is the best consumable, so it is easier for the old users to repeat the purchase.

Next to tell you the actual combat network marketing three big trump card:

Network Marketing, as the name suggests, is through the network marketing their own products.

But the network and you sell the same goods no 1000 also have 800, so many businesses, how to let users finally choose your products?

You may find it difficult, but after watching the next half of the article patiently, you will find that online marketing is actually very simple.

Network Marketing's first trump card: Brand

Network Marketing should be brand-oriented and supplemented by Word-of-mouth and authority.

The best way to build a brand is soft marketing, the so-called soft wen, refers to the adoption of a specific concept of demand, to put the truth of the way to make the consumer into the enterprise set up "thinking circle" to a strong targeted psychological attacks to quickly achieve product sales of the text mode and oral communication.

A good soft wen, is a fine article, soft text is not advertising, do not write soft text when advertising.

So what should be written in soft writing? The core of the soft text, that is, for the user's psychology and needs to write. New handwriting Soft text four-step statute law: the first step, around the product characteristics and user needs to determine the theme, simply, users want to see what, what the problem, I write what. The second step, the idea is clear, the article level outline set up. The third step, around the first level of the outline, the establishment of two-level outline, the formation of the article skeleton. The fourth step, around the skeleton, a little bit of saliva is an article, but it must be noted that these content must be what the user likes to see, and to be authentic.

Network Marketing's second trump card: Word-of-mouth

Baidu knows that the conversion rate is the most promotional way, because it is a third-party word-of-mouth marketing.

The so-called Word-of-mouth marketing, that is, to build brand reputation, let others to praise your products, so as to create marketing purposes.

Baidu know the benefits of promotion: once and for all (search engine rankings by the front), all search engine benefit, the third party recommended conversion rate is high.

Baidu knows to be divided into active answer type and ask oneself answer. It should be noted that as far as possible the third party to the point of view to give the answer, and the answer as much as possible moderate.

Baidu knows ranking skills:

1. Title and keyword relevance is conducive to ranking, perfect match when the best effect

2. Praise quantity thumb has the most influence on ranking.

3. Keyword density will affect the ranking, title, answer to appear keywords, but not deliberately added, to naturally show

4. Comments have a certain impact on rankings.

The third trump card of internet marketing: Authority

To allow users to buy your products, not only to users interested in your products, but also rely on your products to do.

Generally in the network marketing, improve the authority of the most popular way is Baidu Encyclopedia and Soft Wen, today we improve the authoritative aspects of Baidu encyclopedia only.

Baidu Encyclopedia is in the "reference mode" and "extended reading" to add relevant links, as well as in the article and pictures implanted advertising information.

Baidu Encyclopedia entries to create and modify to pay attention to five points: 1 to use the written language, 2 description to objective, 3 the same IP and account do not submit too many new entries, 4 entry name not similar to other entries, 5 for the entry to add reference and pictures.

Want to do a good network marketing, remember to grasp these three trump card.

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