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The practical significance of integrated marketing

Source: Internet
Author: User
Keywords Integrated marketing notional customer communication competition
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&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; In the market environment of oversupply, fierce competition and 11555.html consumer demand becoming more and more personalized, the "one-way communication" mode of mass marketing era will face great challenge. Integrated Marketing communication is a competition-oriented "audience interactive communication" mode, Focus on the interaction between enterprises and customers and mutual benefit. Through correlation, relationship, reaction, recognition and other forms of a unique relationship with customers, enterprises and customers to form a competitive advantage.

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