The presence of the micro-trader has forced China's mobile-power operators to step up

In the past, E-commerce has been the development of their own, but the emergence of "micro-commerce" so that China's mobile operators have to speed up the pace. The rise of the micro quotient is no less than the O2O. If you want to take stock of this year's electric business Tuyere, the micro-business is absolutely listed. Although can not determine whether the micro-business can usher in a big future, but it is certain that once the tuyere opened, the trend, the cyclone will affect the following Taobao, another change in China's E-commerce business form. Ideals and reality are always distant, in the crowd behind the carnival, some problems have to let people ponder. Step on the watermelon skin of the micro-business, so that entrepreneurs have a feeling of treading on the ice. The reason for this is that the micro-business does not have a clear business model in addition to using a circle of friends to sell goods, and Mr Rui has the following concerns.

First, the micro-quotient of social power trader will become a stumbling block to the development of micro-credit although the micro-business is not equal to micro-trust, but micro-trust is the most important part of the micro-business, no micro-trust users to participate in the micro-business (store) will become an "mall island. There is a big part of the reason that micro-merchants are hard to grow and micro-letters: First of all, the 1.0 era dominated by the electric quotient + social (first trade and then the relationship) and the 2.0 era dominated by social and electronic commerce (first and foremost) are inconsistent. Second, because to take into account the user experience, the Friends circle of restrictions and attacks, resulting in micro-business is like playing "guerrilla warfare." Both afraid of friends shielding, but also afraid of the official ban, can only hit a gun to change a position. Finally, the micro-letter to do electrical business is still holding the pipa half cover. Neither dare to open their feet, nor dare to punish malicious marketers severely. This leads to the direct consequence is to do micro-business more and more unscrupulous, the user's more and more like criticisms. In order to the overall situation, micro-letter also had to disgrace. The reason is mainly because of the immature micro-trust. At present, there are four main types of micro-trust companies: The first is to Jingdong shopping, the second is based on micro-letter store-oriented Consumer-to-consumer; the third is based on the service number of the main enterprise electric business; The last one is a friend of the market to sell the micro-business. From these four modes of view, Jingdong shopping reluctantly said is passable, micro-letter store, service number can only do customer precipitation, the most potential is the most popular than friends circle of micro-business, but this mode is the most users and the official least seen. Where the micro-commerce will directly affect the development of micro-letter commercialization, once there are other platforms more suitable for mobile operators, the supremacy of micro-credit flow portal will face challenges.

Second, the circle of friends is pushing micro-letter change micro-letter the most valuable things in addition to chat function is a friend circle, if no friends circle micro-letter is another QQ. It is the excavation of this point, the micro-merchant selling goods in the circle of friends so crazy. Users who often brush their circle of friends will feel that today's circle of friends has been completely sold by friends Circle of the micro-business to kidnap. You can block these quick-success friends, but also can accuse the micro-letter omission. But no matter what you do, the behavior of a friend in the circle of selling goods will continue. In the absence of a better platform, a better carrier to release this energy, the chaos of the micro-faith will always exist. With the expansion of the micro-business, the Friends of the circle of micro-business is pushing the micro-letter change. I think this kind of push reform is a good thing for the micro-letter, indicating that the user's stickiness is getting higher and high, and it can't be separated from this platform.

Third, everyone's micro-quotient may be a false proposition today, everyone electric quotient, everyone's concept of micro-business is no less than the new continent discovered by Columbus. The "Gold Rush" wave has resurfaced on the mobile internet. This is the best of times and the worst of times for people who are micro-merchants. Fortunately, the micro-business has just started, bad in the absence of reference to the model, can only stones. But if you think that a micro-business is an age where everyone can be a business, then it's a big mistake. The development of micro-business will also face the problem of Taobao, although everyone can be a micro-business, but the money is always only a small part. and the micro-business will also face the following challenges: 1, micro-business requirements for practitioners are higher. Mainly in the professional, resources, influence, as a business, practitioners must be sold to their products, users, marketing, market and other aspects of understanding, and gradually in the field to establish influence in the circle to establish Word-of-mouth and trust. 2, differentiated competition will show more obvious. Taobao, cat you may only be a simple future shopping, and in the micro-business, you not only sell products, but also feelings and stories, and even a premium. Billions of of the commodity category will not be implemented in the micro-business, non-standard products will usher in a big development. 3, only big V, talent, buy hands to activate this platform. Any big V in a certain industry or field has a certain degree of visibility and influence, they can convert their loyal followers into loyal users, typically in the case of Rom thinking and Wu Xiaobo public accounts; talent, buying hands can play a professional shopper role in the row of goods, according to the user's preferences, Can quickly recommend his favorite products to users. There will be more and more people in the future in the micro-business.

Perhaps we should not be concerned about the future of the micro-business, but how to achieve such a future. Is the wind and waves, and so on wait and see, this is a lot of entrepreneurs face the problem, the tuyere on the micro-business if you do not want to be dropped, then the moment should grasp the wind.