The present situation and evaluation of agricultural information website construction in China

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

With the development of Internet, information technology has become more and more widely used in agriculture in China. In recent years, government departments at all levels attach great importance to the construction of agricultural information websites, although agricultural information web site construction started late, but rapid development. According to the Ministry of Agriculture Information Center statistics, China's agricultural website has been less than 200 from 1998, developed to the end of 2000 more than 2,200. The author uses the search engine system to carry on the statistics, by the end of March 2008, our country agriculture-related website has already increased to 6,389, surpasses the France, Canada and so on developed country, if adds Taiwan and the Hong Kong Agriculture website, the Chinese agricultural website in quantity may rank in the world top 5. The domestic agricultural website mainly concentrates in Beijing and the main coastal provinces, the western Area agricultural website quantity is few, Shandong, Beijing, Zhejiang, Jiangsu, Guangdong is the top five, its sum occupies the national total 50.38%.

1 Domestic Agricultural website construction present situation

China's agricultural web site organizers are divided into three categories: first, agricultural information websites established by agricultural government departments at all levels are mainly to guide the agricultural development in the region, provide agricultural practical technology, market information, publicize agricultural policies and regulations, introduce agricultural investment projects and other information services, with information Authority, comprehensive service, The common characteristics of regional service scope. Second, agricultural research and education departments set up agricultural information Web site, mainly provide agricultural science and technology related information, with professional authoritative characteristics such as: China peanut Business Network. The third is the information website established by the agriculture-related enterprises, which is generally around the scope of business, promoting and marketing their products and technical services, carrying out e-commerce activities, with the characteristics of advertising, service, the enterprise's own profit as the ultimate goal.

Comparing the development of the various websites listed in table 1 in recent years, the total number of domestic agriculture-related web sites grew faster, but mainly focused on the company's own propaganda website, accounting for 82.56% of the domestic agricultural website; The agricultural government has paid considerable attention to the agricultural website, and the number of websites established has also increased markedly. 11% of the total number of agricultural websites in China. From the end of 2000 to the end of March 2003, the number of Web sites established by agricultural research institutions has barely increased, accounting for only 2.6% of the total number of agricultural websites in China, which contrasts with the growing demand of the vast number of users for the information of agriculture science and technology.

The information content of agricultural Web site covers the main aspects of agriculture and rural economy, involving 13 categories of 127 subclasses, and some sites involve multiple categories. According to the author statistics, as of the end of March 2008, agricultural Web site according to the Information professional content classification, as Table 2:

As can be seen from table 2, the first five of the sorted content provided by agricultural Web sites are: Rural and agricultural economics, policy and regulation, farming, forestry and agro-processing. Most Web sites cover a variety of categories of information.

2 quality evaluation of agricultural websites in China

In the existing Web site to provide agricultural information services, the content of information has basically been related to agriculture, farmers, rural areas of the main aspects. In the established agricultural information websites, most of them have established better content structure, most of which have established their own information resource database. However, the overall content of the site lacks the characteristics of the industry or local characteristics, and some content is plagiarism, lack of authority and accuracy. The main performance in the following areas:

2.1 Information Resource Scale is small, service function is weak

At present, most of the agricultural websites in China lack high-quality digital agricultural information resources, the content is general, the face is similar, a lot of information is tasted, useful, targeted features lack of information, more invalid links. The existing agricultural Web site database type and number of more, but mostly small, some databases only hundreds of information, or even dozens of, database quality and standard is poor, can not guarantee the precision of information, lack of use value. The standardization of Network data resources is outstanding, which affects the sharing of information resources.

2.2 Deep excavation and development of lack of information

At present, the website basically provides the original information of agricultural related information, but not the effective organization of information resources and deep excavation. With the increasing attention of users to the content of access to information, information consumers are more eager to obtain high value-added information, that is, after careful study and understanding of the deep processing of the problem solution.

2.3. Timeliness Difference

Content updates are not timely or provide outdated information.

2.4 Web page making rough, poor visual effects

The visual effect of Web pages will be the key to measuring the quality of Web pages. Web page production, including text typesetting, picture production, graphic design, three-dimensional design, static silent text, dynamic audio images. Some Web pages have different styles, such as Web pages, the page background is different, the page design repeats, the picture processing is coarse, the picture is too big, too many, affects the page call speed and the file downloading speed, the webpage font size, the shape may change arbitrarily as well as has the typo, antonyms and so on question.

3 suggestions on the content of website resources

At present, the development and utilization of online information resources in China focus on the provision of information services, little attention to value-added value-added information services. With the increasing attention of users to access to information content, the traditional "resources" as the center of the value orientation of information services can not meet the needs of users, users are more eager to obtain value-added services, that is, after careful study and understanding of the deep processing of the problem solution.

The value of information is value-added, that is, when people make a decision, a variety of related information for the comprehensive analysis of the new information, the new information value is often much greater than the value of the basis of the sum of information. It provides a way for the value-added information service to carry out the whole sequence of the network information and organize the deep development and reuse. Agricultural web site can be based on their own ability to carry out expert Consultation BBS Forum, the mobile phone message to send agricultural information, according to the user's customized needs and production of information packages and other value-added services.

In addition, the agricultural Web site should be based on its own professional advantages, the establishment of a larger information resource base, establish the site in some areas of professional image, to avoid the establishment of a large number but small size of the database group.

Web site is the implementation of agricultural science and technology information, science and education of the important means of agriculture, should give full play to agricultural science and technology information for the government departments, agricultural research, scientific and technological achievements of industrialization, agricultural production and rural social and economic development services, promote the exchange and sharing of agricultural science and technology information resources, and the transformation of agricultural scientific and technological achievements and the popularization of agricultural technology to improve the efficiency of agricultural research, and the rapid transformation of scientific research results into real productive forces, promoting the industrialization of agriculture and modernization of our country.