The press and publication administration has intensified its efforts to publish and operate SNS games

The news and publication Administration has stepped up regulation of SNS games, according to people familiar with the matter. Recently issued a circular request, several companies to stop the illegal operation of the network leisure game "Happy farm." The main reason is that the game was run without prior approval from the press and publication administration. It also means the press and publication administration has stepped up supervision of the publication and operation of SNS games.

In the notice issued to the "violation" company, the Press and publication administration said, "Your company has not been approved by the state Press and publication Administration, illegal operation of the network game" Happy Farm "violates the national publication Management Regulations, Internet Information Service management measures, and the" Internet Publishing management interim measures "and other relevant regulations, Limited your company after receiving this notice within 7th of the initiative to stop the operation of the network game "Happy Farm", overdue will be stopped related Internet access services, the closure of its related websites. ”

Press and Publication department responsible person in accept Sohu it inquiries, March 19 investigated a group of unapproved, illegal operation of online gaming enterprises, and the requirements of the relevant enterprises to stop the illegal operation of the "Happy Farm" game is also part of this investigation and action.

In 2009, the General Administration of Press and publication issued a notice on further strengthening the management of the pre-approval and import of online games. On the network Game operators qualification of the pre-approval, notice that the Department of Press and publication without prior approval and access to a network game business scope of the Internet Publishing license, any organizations and individuals may not engage in network game operation Services.

The head of the press and publication administration said that many social games are also large online games for many people at the same time, including, of course, within the scope of the pre-approval of online games.

In accordance with the provisions of the Press and publication administration, the relevant enterprises may submit applications for the legal publication of relevant online games if they have voluntarily ceased and confirmed by the local press and publication administrative department within the prescribed period.

Industry analysis, the Press and publication administration of the SNS game into the regulation, SNS game operating threshold to improve, but the large SNS operators have little impact.

As early as this January, Sohu it has learned that the press and publication administration will introduce measures to monitor SNS games. Other SNS operators said that the press and publication department has submitted all of its game filing applications.

Recently, the Ministry of Culture has also strengthened the regulation of SNS games. Earlier, the Ministry of Culture confirmed that, following the first batch of 6 network game enterprises to implement the "Network Game minors Guardian Project", 36 domestic enterprises have launched the second batch of pilot work. SNS community such as thousand oak nets, happy net (kaixin001.com), and so on SNS game is also the first time by the Ministry of Culture formally into the regulatory category.

According to the regulations of the Ministry of Culture, "the Internet cultural operating unit which applies for the new business of online games shall have a registered capital of more than 10 million yuan, in addition to the relevant regulations." This has further promoted the SNS operator's entry threshold.