The price of cosmetics dealers has lost both the bee and the beauty.

Recently, the domestic http://www.aliyun.com/zixun/aggregation/34838.html "> cosmetics electric Dealers Two giants: le Bee and poly-Mei excellent product of the war, triggering the Internet and the electrical business concern." From the Chen of the red, to Le Bee "Peach Blossom Festival Promotion", and then the anniversary of the United States excellent products advance to March 1, so far the two major cosmetics electric giant real dance gun sword, see the Truth, the results of many people know le bee lesser. Electric dealer price war also burned to cosmetics, for cosmetics electric business is a disaster, and do not know how many electric dealers died in this road, le Bezu beauty ignited the flame, it can not be extinguished.

(i) Causes of the losers

Le Bee and poly beautiful products because all do beauty makeup, develop to a certain scale and stage, channel, promotion and other related resources scramble is inevitable, especially the big discounts and high quality resources are scarce. You first, I have no or share of less, users and sales are naturally less, and so on series chain reflection, Impact ranking. The other story behind the war is that two of American makeup has the same investors, are competing for investor resources invasion, perhaps for investors is also very helpless it, the initial investment into the present situation, more serious a huge profit of the industry, will therefore profit decline.

(b) Price war is a war without end

Electric dealer price war burned so many years, fight for so many years, finally still not in the end, price war is indeed a war, is a temporary seemingly unable to stop the war, the Flames smoke after reconstruction, reconstruction after the war. Jing-dong, Dangdang, Suning, Gome have never abandoned the price war, is a way to choose the method is also the only way. and cosmetics electric dealer also burned up the price war, a huge profit of the industry also began to shuffle, low price behind will drag, drag a lot of enterprises, the market bucket is the user, users like to develop, is the inevitable trend.

We all know that war is never a life-and-death, and the electricity quotient price war is also so, want to win in this process is difficult to achieve, let alone is three win, Le Bee and gather the United States and the quality of the enmity is still long, cosmetics electric dealers ready to meet the shuffle of the Times.

(c) Consumer habits are being developed into user churn

Many people still think cosmetics are expensive when there is no price war between the bees and the poly-Mei. But after the price war, the consumer's thinking changed again, and since the war could be fought, prices could still be lower, and the retail industry was hit. Cosmetics high-end image will be rewritten, this is the impact of the electricity business, the internet era, high prices can hardly survive very well. So the Le Bee and the poly beautiful product first began to pay "Lori" to form the cost of the plan, follow-up investment there are many, "children" once the landing unless killed her, continue to invest is the only way, there is no other way.

To borrow Ma's words: The impact of electric dealers on the retail industry has only just begun, after the play is long, the ultimate purpose of the electrical business is the user or consumer benefits, industry development. What the retail industry can enjoy 15% or more of the profit, with what the offline costs are transferred to the user, the electricity business is to tell us that we can change it. More important is that loyal users will be caused by another vote for his door, the user churn is a lot of cosmetics electric dealers the most lethal poison.

(iv) The industry's shuffle prices will be lower

According to the e-commerce rankings data show that February 2013, the list of TOP10 Cosmetics Category: ① Poly Excellent products ② Lok Bee nets, ③likeface cosmetics ④ daily network ⑤no5 Fashion Square ⑥ Hong Kong salsa Cosmetics ⑦nala Cosmetics mall ⑧ Silk Orchid Cosmetics, ⑨ know my net ⑩ Strawberry Pie Cosmetics Mall. We have a new understanding of the cosmetics platform, a few years later we see how many exist, and how much will come out. Electric Dealer's price war a light no one can stop, strong such as suning, gome such enterprises also have to yield, what can prevent the trend, consumer demand is very simple: low price, security, effect. In the past, consumers bought safety and effect at high prices, now the market tells consumers can buy the same security and effect at low prices, you can not do, but some people will do, this is the electric business and the charm of the Internet.

(e) The frustration of investors

As the two big electric investors of the red shirt also feel very helpless, investors are always icing on the cake, rather than timely, electricity price war so many investors love and hate, love it can bring 200% effect, hate is this is a black hole, can never fill. Le Bee and the United States of America's best product of the war to make the income of investors doubled, hate ah, but hate, but for an industry, the top two are from the same investment is amazing and terrible, after they can arbitrarily dominate the cosmetics market. Poly-Mei and Le Bee after the war is doomed to become the loser, investors will certainly choose from both a key investment, perhaps another way, to go back to other markets to help another company.

Cosmetic electrical Business The new environment has already begun, now is not the time to blame, but to do a good job in advance strategy and change, cosmetics than other manufacturers by the price war impact of the industry advantage is that cosmetics manufacturers have ample time to prepare, and unlike other industries are in chaos, good strategic adjustment, received the least impact. In fact, for consumers, if now to make a satisfactory list, the Le Bee and the United States is definitely the first second, no it is like they play price war. No matter how the price war logistics or services, consumers are indeed enjoying a better consumption experience than usual, and in the foreseeable future, the beauty of the money can save some.