The price of the electricity quotient of the website gains Third-party service provider development potential

August 29 Electric Power has just ended the price war did not let consumers get much benefit, but some price comparison site to people left a deep impression. In the rapid development of E-commerce today, such as price parity Web site for the electricity dealers and consumers to provide services to the Third-party main body, has shown great potential for development.

Parity site "First World War" famous

The huge electricity merchant price war smoke dispersed, with a Amoy net as the representative of the price of the site in the value of the war, not war and fame. It is understood that, during the price war, a Amoy comparison page search volume than the usual more than 10 times times. Shopping tools Ruyi has also increased the flow of more than 5 times times the number of users to break 10 million for the first time.

Around is the shopper's most basic consumer perception, and the parity site meets the needs of the market precisely at this point. With a Amoy, such as parity, has gradually become more and more users of a network shopping habits. and buy purchasing, return to the present site, but also let many "online shopping enthusiasts" get benefits.

Pang, a university student in Beijing, is a senior user of online shopping. Pang said: "For example, I want to join a group purchase, but also want to be cheaper, you can buy on Taobao purchase." I sent the purchase page to the sellers, they will buy for me, and then to 70 percent, 80 percent of the price to sell me. ”

In addition to purchase purchase, return to the present site is also "folded" an important form. Return to the Web site first with the network to reach a cooperative relationship, consumers through the return of the website platform in the cooperative website shopping and produce a valid order, the net dealer in accordance with a certain percentage of the sales commission to return to the current site, return to the site and consumers share this part of the sales commission.

Reporters open a return to the Web site, found on the home page there are shopping mall back now, buy back now, Taobao return, such as a variety of types of return, including the mall back now including Jingdong Mall, Dangdang, Poly-Mei excellent products, and so on, the amount returned from a few yuan to dozens of yuan.

Tianjin University of Finance and Economics, e-commerce expert Shiforian introduced, just as the search engine gradually evolved into Internet users on the first entrance, such as parity shopping search Third-party Services Web site business prospects are self-evident. In the United States, the success of the shopping search model has been confirmed, Google, Yahoo, Microsoft and other almost all network giants have launched their own shopping search services, and even half of the orders are made by these sites.

The rising of electric business service providers

Not only for consumers to provide online services to the rise of the Web site, for the power of third-party companies to provide services has also been a big development. A survey by the day Cat Mall shows that the number of electric business service providers that offer outsourced services on the day cat platform has reached hundreds. In 50,000 businesses, 70,000 of the brand in the cat, there are outsourcing business ideas of the seller more than 40,000.

Open Clothing Shop on the internet in Henan Girl Zhang Yanyan said that the use of electric business service providers, network owners can buy from marketing to set up to the entire shop customer service outsourcing, and even the overall store hosting applications, very convenient. Her own home shop often used to shop hosting, information systems, through-train optimization and other functions.

Taobao Joint Ali Research Institute released the report said that the 2012 network shopping third party services market will reach 12.5 billion yuan.

The rise of the third party service website has also attracted the attention of many investors. China Electronic Commerce Research Center's monitoring shows that the first half of the electronic commerce service providers accounted for China's E-commerce financing amount of 12.8%.

Zhou, an assistant analyst at China E-Commerce Research Center, believes that there are still a lot of investment opportunities in the E-commerce market segment. And because valuations are still low, there is a higher margin for investment safety.

Market regulation needs to be perfected

Experts believe that, in the rapid development of E-commerce today, for consumers to provide search for online shopping, preferential, for the electric operators to provide operations, technology and other services of the Third-party E-commerce body shows great potential for development.

First of all, the electric business service provider to make up the market blank. Xuhang, a doctoral tutor at Nankai University, believes that the development direction of e-commerce has already been known to people, and some traditional enterprises have become involved in the field of electronic commerce. At the same time, consumer demand will also need some for online shopping services search and preferential services. It is at this level that the electric business service provider satisfies the market demand.

At the same time, the development of electronic business service providers marks the smooth expansion of e-commerce industry chain. Shiforian said, the electric business service provider obtains the investor and the consumer's favor, marks the electronic commerce entire line management to enter a standardization, the process, the scientific stage, the electronic commerce each link will obtain the broader development space.

For the future development of electric business service providers, many experts said that this should be based on the development of E-commerce and market supervision of the improvement.

Shiforian said that the main business of the electric business service provider determines its development should be based on the overall development of E-commerce. At present, China's E-commerce market turnover reached 3.5 trillion yuan, E-commerce enterprises reached 38,780, which gives the electric business service providers a broad market space. At present, the performance of large electric dealers is poor, the survival pressure of small and medium sized electric operators is huge, which brings development risk to the electric business service providers.

Zhang, a doctoral student at Nankai University, said that the innovation of the electric business service provider is constant, and the corresponding supervision must keep up. Zhang said, Chongqing handsome racket company involved in the amount of billions of dollars in the network MLM Big case, the use of "return to the" website "return to the profit consumption." Some economic crimes have spread to the field of electronic commerce, which poses a challenge to regulation. Relevant regulatory bodies should improve the market order and the corresponding laws, technology and other means.