During the promotion period to maintain the normal access to the site is still a lot of electric companies are the most needed to solve the problem, and data mining, precision marketing and so on after the completion of the horse race need to pay attention to.
Major paralysis, the power of the Web site can not withstand the pain
This round of http://www.aliyun.com/zixun/aggregation/7869.html "> Electric business War of the smoke has not dispersed, people seem to be still entangled in the electric company whether the real make concessions." However, for the electrical appliance companies, although the competition is fierce, but at one point there has been a lot of growth, that is the amount of user visits.
It is understood that in the electric business World War, the flow of Jingdong in the normal 3 times times, Suning easy to buy 10 times times, and Gome due to lower base, traffic is more than the usual ten times. Electric companies of course want to see a large increase in traffic, but for the background of the Electronic Business site system, the number of visits is a big test.
Last year Jing Dong 618, the site was once paralyzed, which led to a large number of consumption of the Beijing-East complaints. Jingdong CEO Liu had to announce a doubling of the server and extended promotional time. This year, through the purchase of servers and improved technology, Jing-dong successfully spent 618.
But in this round of electric business war, Suning was once unable to access the purchase. Obviously, for the sudden action initiated by Jingdong, Suning's easy to purchase has been challenged in the server.
According to industry sources, if a big promotion, in addition to the supply chain need to prepare several months in advance, in the background of the site also needs several months of adjustment to cope with the surge of traffic. If traffic grows several times overnight, few companies can handle it.
But Amazon, the star company of the power business, is rarely dragged down by servers that make it inaccessible. It can even take advantage of its own servers to provide technical support for other small and medium sized sites, although the service is sometimes less stable.