The price war in the home appliance industry is not a new method

In yesterday's free-for-all, almost all companies declared that "the price of all products is lower than 5% or even 10%", so consumers applauded. But insiders say it is impossible, "seriously you lose." ”

For this kind of old competition way, how does the shrewd factory have no countermeasure "self-preservation"? Manufacturers can provide different types of sales channels, so that will not be "injured" in the price war. "The new seven-day electrical network with big home appliances sales," CEO Zuoyingjie to reporters bluntly, "the whole line of products than the price of opponents" is not possible. For example, the same brand, size, even configuration is similar to the 3D color TV, manufacturers to provide suning model is 888A, supply Jingdong model is 888B. Consumers take 888A models to the east to check the price, of course, no such number, the price is not comparable.

In the home appliance industry, the commodity which the merchant uses to fight the price war, many is and other sales channel does not outfits the product, takes them to play the ultra low price, at the loss also must make the yell, just gathers the popularity. Secretly, companies are increasing the proportion of underwriting, custom products.

Liu oneself also admits, in everybody electric category, Jingdong Mall (Micro Bo) and Suning entity Store model coincidence rate is only 30%. However, he said, the fastest this week, Jingdong Mall will be in the model differences in the large household appliances products are marked "equivalent to Suning, gome entity shop XX model."

Network Business PK Entity shop? Gome Su Ning line under the challenge

At the beginning, Liu claimed to and Su Ning and Gome's physical store parity, was referred to as "pure gimmick": "People's Physical stores have rent water and electricity costs, so more than what the ability." Since then, this round of price war has only returned to the Internet. However, both Suning and Gome yesterday said they intend to expand the "parity" to the physical stores.

In fact, smart consumers have long been in the home appliance chain stores and the network mall between the "around", and someone with the ipad, in the Suning store while looking at the price tag, while comparing Suning easy to buy (micro-blog) on the same model on the site. If the purchase price is cheap, the store will be offered a discount, and most of these requirements will be satisfied.

"I bought a TV that was nearly 1000 dollars cheaper." "said the consumer, Mr. Zhang.

Su Ning, Vice President Li Bin told reporters, online and physical stores, "the same price promotion" has been extended by computers, communications category to the traditional home appliances best-selling brand models. Gome Electric (micro-BO) Vice President Yang also said, from tomorrow, Gome more than 1700 stores are maintained "line on the same price", and in the entity shop on-site provide online parity tools, welcome consumers to "around".

Who is the ultimate winner? "Weibo marketing" everyone wins

Jing Dong, Suning and Gome, who will be the winner? The intricate price system makes it hard to say. However, one thing is certain, in the "microblogging marketing", the parties involved are winners, at least successfully attracted the attention of the eye, bring a very rich return.

Yesterday noon, Liu Bo said that "Everyone electric category total sales of more than 200 million, the country half of the inventory was robbed." This remark draws irony: "Everybody electricity two thousand or three thousand mainstream model, the average price 2000 yuan above, you this one model only then with several goods ..." However, this netizen also very sensibly analysis way: "East elder brother, you make big." Clear inventory and earn popularity, even with all categories of hitchhiking to sell, the dimensions of the media are advertising to you. ”

Suning last night also sent statistics: As of 15th 18 o'clock, Suning easy to buy site visitors increased by nearly 10 times times the same period last year, the overall sales scale of the year-on-year growth of 10 times times, earning pots full of pot.

"Things have developed to the present, to say that the three companies are tacit cooperation to make a big hype, I also believe." A marketing expert, who declined to be named, immediately entered the "Golden Nine silver ten" of household appliances, but because the purchasing power of consumers has been heavily overdrawn in recent years, businesses need a campaign to attract eyeballs and activate the market. "Now all aspects are focusing on the focus, the media are flocking to consumers to pay, this is the micro-BO marketing to achieve the best results." ”