The price war is similar to a swear, to a certain extent, it shows the white-hot competition

Some people say that the price war is similar to a swear, compared to the previous vague courtesy, to a certain extent, explained the white-hot competition. The scolds hang up all sides appetite, but when the consumer riveting enough to sit in front of the computer, but found that the price war is not as fierce as the storm.

Yesterday, compared with many home appliances business website, found that the first rose after the drop, false prices, and so disorderly elephant everywhere. In the end, the price war is more of a marketing tool, the parties have been kidnapped. Consumers are being coerced into buying a "cheapest", and businesses are reaping the hits and popularity.

Artificially pulling down the big drop

The price of goods quietly rises overnight

9 o'clock in the morning, the Beijing-East and "US-Soviet" price war on time. However, many consumers found that a lot of products that claimed a 50 percent reduction was actually only one hundred or two hundred yuan lower than the market price. The merchant quietly adjusted the price of the commodity overnight. "A netizen a word word out" secret ".

Reporters noted that in Jingdong Mall, Samsung a 55-inch Full HD 3D Smart LED TV price of 14th is 16399 yuan. Before 9 yesterday morning, the price of the product has been adjusted to 18999 yuan. At 9, the price of the product fell to 15699 yuan. A rise and fall, the price range of an instant expansion of 1900 yuan.

Amoy Network monitoring data show, Jingdong Mall 14th evening in everyone's electricity category on nearly 50 items quietly price increases, prices from 30% to 100%.

Frequent price fluctuations

"Bottom up" became a technical job.

Yesterday, the release of Hao's oath to do "the lowest" number of major electric dealers, are aiming at benchmarking goods, launched even the price competition. To the consumer, want to copy bottom become a technical work.

For example, sharp a 32-inch LCD TV, Jing Dong from 7099 yuan to 4099 yuan, Su ning from 3588 yuan to 2299 yuan, since then, Beijing and east and quickly to reduce to 2288 yuan. However, frequent price fluctuations also caused a lot of price confusion.

"See a three-ocean washing machine price of 1698 yuan, the result put into shopping cart settlement when said the price is 2498 yuan, we buy home appliances must see clearly." A netizen said.

Comparable Goods Limited

It's hard to "around"

In yesterday's porridge-style price turmoil, more consumers found that want to "around", not just move the mouse.

Because the purchase channels are different, suppliers in the "US-Soviet" and jingdong supply will be deliberately carried out merchandise dislocation, a number of major electrical vendors in the composition of the goods there are great differences. "At the same time goods" goods are not many, 5%, 10% of the commitment price difference is also difficult to judge.

Reporter yesterday compared three big home appliances category sales home, found its main price promotion products, no overlap. And the same product, the same price phenomenon is more common.

In addition, to achieve online parity, the same is very difficult. "I bought three TV sets in the physical store last month, 17300, today the lowest price on the net is 16942, although the cost of 358 yuan, but we also sent a value of 900 Yuan 3D Blu-ray player." A net friend sums up a account. A store staff said, and the online straight, the entity shop to buy a gift of promotion is very common, price comparability is not strong.