The "price war" mainly revolves around big appliances

　　Jingdong Mall , suning easy to buy , Gome Online mall launched an unprecedented " price war ".

price war, price war, in the end there is no "war"? This is what consumers are most concerned about. By comparison, the media found that three have not committed to the price of the commitment is not new, online price changes in real time, who is the cheapest home, through one or two commodities, also difficult to separate the same. In addition, there are even businesses were the first to increase prices after the poor means of price reduction.

The Beijing-East, Suning, Gome online "price war", to a large extent, is the physical store and electric business confrontation. What is the impact of this "price war" on physical stores?

Reporter through the visit to Hainan local electrical dealers, suning appliances, gome in Hainan's stores to understand that Jingdong, Suning, Gome Online pitched on the real store price impact, has not been transmitted to Word-of-mouth marketing and middle-aged customer base based traditional local small distributors. Hainan Xin Xing Electrical Appliances New South China store long told reporters that the store August 15 sales and usual flat, the size of home appliances accounted for the same as usual.

Gome is ready to "counterattack", intends to start from August 17, in the country's 1700 stores for the relevant goods to carry out a 3-day "line under the unified price" sales. Gome to the line under the coordinated operation called "Network operation."

So, does Suning's physical store also because of "price war" influence, and make sales strategy adjustment?

Same period: Suning

A netizen reflects, in Jingdong fancy goods can not reach their city, exposed to the Beijing-East as the representative of the electrical business in the logistics channels of the short board, to this, Liu Jingdong Mall chairman and CEO of the Micro-blog response, "in the end of the year, Jingdong Mall will open 10 new home appliances Warehouse, And in 2013 again opened 25 home Appliances Warehouse, then a total of more than 50 large household appliances main warehouse, can cover all Su ning, Gome can cover the city! ”

For Liu's Hao Yan, Hainan gome Electrical Appliance Co., Ltd. General manager Zhou Zhijian that this is not a short-term can do.

Period：

This "price war", the first is the introduction of Suning Tesco three anniversary, is expected to launch August 15 August 20 "0 yuan purchase" and other promotional activities, August 14, Jingdong CEO Liu in micro-blog announced High-profile, said since the 15th 9 o'clock, Jingdong Mall all the big home appliances prices are cheaper than suning gome 10%, Josu Ning prices, the BoE will be in 30 minutes to give a lower price. Suning easy to buy then said, "All product prices must be lower than Jingdong", Gome also promised on the official Bo "a full line of 5% lower than Beijing East", and will start on August 17 in all stores to carry out online unified price of "broken net action."

Gome "Jian refers to" Jing Dong, is to use the action and Su Ning "holding group heating", or "save" Su ning in distress between, or intend to "chaotic out of the hero", still need time to verify. Moreover, the "price war" does not have a clear cut-off time, the electrical quotient and the entity's high and low anytime is still difficult to see.