The price war of the composite electric dealers has not been ended, and the price war of the breakdown electricity dealers

did not profit but dared to win the U.S. listing, although the loss has continued to fight at low prices. In the comprehensive category of electric dealer price war has not yet completely ended, the fine classification of the price war smoke again, and these can spell prices, most of the "Back Tree", has a deep pockets of investors or parent company.

Despite the white-hot price war, the price war is almost universally recognized as unhelpful to the long-term development of the industry, but now in the "value war" of the transformation of the electricity dealers, still do not give up the position of price war.

Footwear hegemony: Discount + price Reduction

In the footwear market segment, good buy and Amoy has been a dual-male hegemony, until the halfway to kill an excellent purchase network, the background is the largest footwear brand business hundred Li Group.

In the good music to buy and Amoy war this year to calm, the network announced the introduction of "Spring Thunder Action", Nike, Adidas, Puma, Converse and other brand merchandise in the existing 40 percent-70 percent on the basis of a further 50 yuan-200 yuan, and the entire court to buy 400 back to 400 yuan. This price war first results, the first day of the purchase order more than 6200 orders.

In the premise of not making money, there are spare spare to carry out large-scale promotion, and the background of excellent purchase network is closely related to the enterprise by the Hundred-Li International and Baidu joint venture established, and Belle in mainland China has a proprietary retail store 14,950, the domestic sales of women's shoes in the top 10, 6 brands belong to the Hundred-Li International. In addition, Belle is the largest and the world's second largest sporting goods agents.

Home Appliance Sales: "Club" down 20%

In 3 C, home appliances field, the competition is more intense, Jingdong Mall, Dangdang, Amazon China are selling home appliances digital do not say, the traditional home appliances retail channels of the big Guy Suning, Gome also in the online shop, the former has the same as suning easy to buy, the latter has Gome Bowser.

In Beijing and the east, when, Amazon China for free delivery, have announced the start to collect freight, easy to buy and Gome because it relies on Suning, Gome's national warehousing, logistics, façade system, continue to retain the "free shipping". And Bowser network executives side criticized the electricity price war irrational, side of their own still in the road of price war running all the way. The site recently launched a monthly round of "Night total benefit", the activities will be a variety of product prices to reduce the 20%, a 32-inch LCD TV price or even less than 1500 yuan.

Choose Night Promotions more than Bowser, Dangdang recently also "night total benefits" of the title of large-scale promotional. and Jingdong Mall's "Night Black Wind High" has become a well-known promotional activities in the evening seconds to kill low-cost goods, the day and restore the original price.

Luxury goods: Only goods will compete for listing

In February this year, the fine-classified electric Commerce website only will submit the listing application to the US Securities and Exchange Commission (SEC).

It is worth noting that this sales of fashion, skin care products, bags, leather goods, accessories, perfume and other high-end electric dealers, 2011 net loss of 107 million U.S. dollars.

At the same time, the domestic luxury business website competition fierce, go to show net, only product will, Yao Point 100, the West fashion, poly fashion, Jiapin network, global excellent products, five avenue and other sites have been in the past two years, and only products will only be in the upstream industry, not top-notch.

But industry analysts said the site is not a successful listing of the possibility of its investors are the most famous in the field of Sequoia Capital and DCM, the two total investment only goods will be 70 million U.S. dollars, two of the venture has been a number of outstanding performance of enterprises have sent to the U.S. capital markets.