The price war of the electric dealer

In the era of Internet marketing, the war of words, the price war for us is nothing new. The 3Q War of 2010 should be vividly remembered, and its ultimate aim is to compete for the benefit. Saliva war, price war is a number of enterprises to seek better development of one of the common tricks, it can be said to be a gambling-style marketing. When several competitors through the war of words, price war to curb the purpose of competition, if not successful, it may push themselves into the abyss of the cliff. If it succeeds, although to a certain extent to earn enough eyeballs, but successful people can not form a monopoly or the competitor's market share all occupy, also will not be a monopoly of the industry, because the state has a sound anti-monopoly law, under the conditions of market economy, vicious competition is not conducive to market fairness, Monopoly is also not conducive to the development of market economy. The development of market economy can not be separated from competition, without competition there will be no progress, no progress will not be a significant development.

Every price war of the electric dealer should be a goal, and it is also a necessary step for the development of the electric business. The price war should initially be when the competition between Beijing and east, we look at these price wars should also be comprehensive analysis, price war is not only the price, in large part is a number of electrical business enterprises comprehensive strength test. Every price war is bound to bring about the upgrade of the service, to the perfection of market economy is a great help.

There is no pressure, there is no power, it can be said that the Beijing-East for Gome, suning price war directly triggered the electric business industry in advance of the degree of intensity. In the domestic home appliance market has become a gome, suning double male forces situation. With the development of E-commerce technology, to Jingdong Mall as the representative of large-scale network retailers in the domestic market share is growing, has gradually threatened the traditional stores gome and suning. Whether the price war of Jingdong can form alternative pillars situation, we are still unable to know. But we can be sure that in this price war, every enterprise more or less will get what they need.

From the Beijing-east side, in order to achieve further development, take the industry boss Suning to do marketing is one of the best way. On the one hand can borrow Su Ning's fame to improve their exposure. On the other hand can be a good test of their strengths and gaps. Progress in practice and advance in competition. For Suning, through the development of these years, in the physical store has developed into the industry's eldest, but the online mall suning has not been a more substantial development. In order to seek better development must adjust the strategy, just can borrow this price war machine to do a big article on the online mall. This may be the reason why Su Ning actively challenges.

In the context of market economy, we need competition, from the constant competition to find their own shortcomings, to improve the various services to promote the development of market economy. But in the competition, also must pay attention to the rational competition, is advantageous to the market economy development competition, this not only favors the market economy the development, also favors an enterprise to shape the good enterprise image, the reasonable profit pattern. Perhaps every growth has a process, I believe that China's e-commerce market will definitely grow up and mature.