The price war "officially opens, each big net merchant line commodity competes the price

"The East Wind Blows, the war drums, the August 15 hundred bright Swords." "Yesterday 9 o'clock in the morning, by Jingdong Mall high profile caused by the electric dealer" price war "officially opened, the major network of goods on the line to reduce prices. However, the reporter visited some of the real shops in Shaoxing yesterday, found not affected. Yesterday 1:30 P.M., Jingdong Mall in its official micro-blog on the Sun "victory", said the total sales of electricity category over 200 million yuan. This makes some consumers think that the so-called "price war" may only be a marketing strategy of the dealers, the biggest winners or shopkeepers.

Electric trader enters "warring States Period"

14th, Jingdong Mall CEO Liu on its Sina Weibo posted "Jing Dong Everybody Electricity three years 0 gross margin, all everybody electricity guarantees than Gome, suning chain cheaper than at least 10%" statement. In the face of provocation, on the afternoon of 14th, Li Bin, an executive vice president of Suning, said in his Sina Weibo that "all prices must be lower than Jingdong" in response to Liu's statement. Then Liu made a statement, said Jing East not only than Suning line shopping mall cheaper, online also cheaper than it, "Su Ning Dare to sell 1 yuan, Jingdong price must be 0 yuan."

A stone stirs up thousand layers of waves. 14th evening, Gome Electronics Mall also issued a "full line of product prices than Jingdong mall lower 5%" micro-blog, announced the war. Dangdang CEO Guoqing, Tencent's Xun also have responded that will set off large-scale overall promotion, cheaper than Jingdong.

Only one day, Beijing-east, Suning, Gome and other electric dealers from the mouth of the war into price wars, home appliances directly into the "Warring States era."

Reporter Login to the main web site found that discounts, straight, specials and other words everywhere, jingdong even in the home page played a "Price back 4 years ago," the slogan.

The price war attracted many netizens "onlookers", in the end who is the most competitive price? From a Amoy-net price monitoring showed that as of yesterday 5 o'clock in the afternoon, suning than jingdong high prices of large household electrical appliances have 297, accounting for more than 25%, Jingdong prices than suning high goods 475, accounted for 41%; the remaining 33% of the goods are the same price. However, it is noteworthy that the United States to become the price of the Battle of the Black Horse, a Amoy monitoring shows that the same day, gome in the field of large household electrical goods prices are much higher than the proportion of East and Nanjing.

Heard that the electric business war, yesterday morning, many investors worry about Suning, Gome and other share prices will plummet. As of the close, Hong Kong shares of Gome fell nearly 6.94%, and a-share suning appliances (002024, shares bar) in the low open situation, the afternoon but magically reversed, to limit the report, the reason is subject to the second shareholder to increase the impact of the message.

has not yet affected the entity store

Yesterday evening, the reporter visited Keqiao gome, Suning appliance stores found that the "price war" has not yet affected the entity shop. Gome Keqiao Shop An air-conditioning sales staff said: "We are here today, the prices of large appliances have not changed, the store 18th will be held" crazy special Sale ", there will be a lot of concessions. ”

In Suning Keqiao Blue Sky Shop, a staff told reporters that today several customers asked about this, but that is only online "price war", the physical store has no impact.

This statement in the Suning Electric appliance Shaoxing Marketing manager Ye Guanxing Department was confirmed. Ye Guanxing said, suning entity store and suning are all belong to Suning appliances, although the service is one, but the line below is two platform, so the current entity shop does not participate in the war between the electric business.

"The total sales of electricity category is over 200 million yuan." "Yesterday, Jing Dong on micro-blogging on the" record ", so that some people suddenly understand. "Price war" is still the most effective way to sell the electric business, it is likely that the electricity business is to attract eyeballs, increase sales, from this point of view, the electricity business is still the "price war" in the biggest winner. ”