The price war suddenly stopped abruptly.

Source: Internet
Author: User
Keywords Xun Network
Tags .mall beginning blog business consumer continue continued electronic business

The price war, set off by Jingdong, suddenly ended abruptly, as it did last week. Friday Jingdong Mall CEO Liu (Micro-blog) also vowed on micro-blog, to continue the price war continued, from the beginning of the Monday price war continued to the whole category. However, Liu quickly removed the microblog, triggering a lot of speculation outside the world.

Some media believe that the Beijing-East Suning War is essentially a marketing scam, gimmicks outweigh the benefits. After a spate of price increases after prices, out of stock, system instability and many other negative news, consumer trust in the electricity business site greatly reduced, if this time the second round of promotional war, the harvest will be more negative reputation.

The price war, provoked by Beijing East, also boosted the popularity of its rivals. According to Alexa data show, Jingdong main competitor Su Ning is easy to buy in this price war, Alexa ranked Hu Shen more than 900, reached a record high, Gome Electric (micro-bo) City rankings also rose more than 700, even Xun network rankings have risen more than 690, in the price war to cultivate competitors, This is clearly not what Jingdong would like to see.

More importantly, originally intended to surprise the Beijing-east of Suning appliances, when, Xun, Amazon and other competitors have been involved, accounting for more than 60% of its revenue 3C digital business has been a severe challenge, many competitors have launched different forms of promotional topics, specifically playing East 3C business, The Charybdis of Beijing may not have realized this before provoking the war. Some industry observers said that the Beijing-east of the promotional war, should be held in the autumn of the promotional promotions, and Jingdong itself in the executive force is not ready.

But many of the warring parties that have been stirred up don't think so. Li Bin, the executive vice president of Suning and Tesco, said on Weibo today that "a larger scale of computer and mobile sales campaigns are about to be launched!" And through the price war, one by one stand on the front of the Xun network CEO Bu Guangzi also through micro-blog said, "really have the strength and Jingdong 3C price war only Xun." At the end of last year, drinking with Lao Liu in Beijing, the competition is favorable to the market progress, the end consumers benefit, and said that this year began a ' like men ' War. ”

Bu Guangzi also revealed that, starting from August 15, Xun net of the holding side Tencent has increased the Xun marketing efforts. It was expected that the pace of national progress was also rapidly starting to accelerate, September Chongqing branch, October Wuhan Branch, December Chengdu, Xi ' an warehouse will be opened, and the scheduled completion timetable for these plans is in the middle of next year.

Backed by Tencent's support, Bu Guangzi also claimed that at least 3-5 years, there will be no profit requirements, in order to deal with the next and Jingdong in the 3C field of positive competition, Xun at least at this year will introduce more than 1 billion level of procurement plans.

But Bu Guangzi also said that after this price war, "Consumers are hurt by several giants", the next stage of the price war may be more technical content, not only to Low-cost, but also to compete shopping experience, logistics speed and after-sales service and other soft power, so from this point of view, "the war has just begun, The real show is behind you!

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