The principle of consumer psychology: A method to promote user's purchasing decision four

has done a data analysis, mainly to see the user on the page to stay on the relationship between the time and conversion rate. It was found that when users stay on the page more than 1 minutes later, with the increase in time, conversion rate is declining trend, more than 2 of the conversion rate is significantly lower. In other words, the conversion rate and the user on the page to stay on a certain degree is inversely proportional. In our analysis of user shopping psychology can also know the reason for this (the longer the user stays on the page, the more factors to consider, the impact of external factors will be greater, the conversion rate is naturally low).

Therefore, in the marketing perspective, we should find ways to allow users to reduce the time to think, and make decisions faster. And for that, some psychological stuff can be very effective. In psychology, there are many ways to make decisions quickly, all of which can be arranged in marketing, such as:

The principle of shortage

The principle of scarcity shows that when people feel they are losing something, they have a very big impact on his decision. The simplest example is: when we talk to someone, there are other calls coming in, and we are more likely to choose to pick up the incoming call, even though we know that the incoming call may not be as important as the current call, and the content may not be as exciting as it is now, but we'll pick it up, Because we know that not to pick up the phone may lose something, loss of feeling affected our decision.

And the fear of losing is more stimulating than getting it, and you tell someone that what you're not going to lose is much better than what you're going to get. So the application of the principle of shortage is significant for making the user's decision help faster.

In the use of the principle of the shortage of marketing, the most important thing is to create a user if not buy will lose what the atmosphere, with the loss of replacement to get, the effect will be much better.

Principle of subordination

The principle of regression is very widely used in negotiations, before negotiations, both sides will initially assume a more outrageous posture, and then the two sides began to concede to a level of recognition. Although the principle of retrogression in the area of negotiation a bit rotten, but to get marketing, or very effective. Once saw a http://www.aliyun.com/zixun/aggregation/7578.html ">, their customer service staff was told to recommend some products to users, the use of gradual reduction in the way, This makes their conversion rate very high.

The principle of subordination may bring more influence than we can imagine, in the marketing time can be applied to a wide range, in the description of goods, in the process of communication with customers, in the user selection of goods, can be applied to the principle of subordination. The use of this, the need to focus on the extent and reasons for concessions, each step backwards to give users a very reasonable reason, otherwise it may let users feel that your previous behavior is deceiving him.

The principle of authority

Say this principle to the influence of the user making decisions before let's start with an example: there is a research psychology organization abroad, they did a test, they posing as a medical professor to a hospital nurses issued a number of instructions, the content of the instruction is to inject patients with abnormal dosage of drugs, for this directive, nurses have many reasons to doubt, 1, the prescription is the telephone to inform, this violates the hospital stipulation, 2, the dosage of the medicine is obviously abnormal, may even have the harm to the patient; 3. The nurse did not see the doctor on the phone. But this test, 95% of the nurses walked straight to the ward, ready to give the patient medication.

This example is the embodiment of authoritative influence, in this example, the nurse heard the "doctor" after the directive, very natural to adopt the attitude of obedience, although there are many mistakes, but most people do not have doubts. Authority's influence is very big, therefore in the marketing process, can embody the authoritative guidance, will reduce the user's decision-making time naturally.

Environmental impact

Speed up the user's decision is to reduce their concerns, if the user's many areas of concern are quickly relieved, then he will naturally be quicker to make a decision. The best way to reduce user concerns is through environmental factors. There are many environmental factors, for example, most of the user's praise, the use of the star advertising, the system of price and so on these are. They can also make decisions faster for users.

The above several in the psychology can accelerate people to make the decision-making method, gets the marketing to have the good response, if can use some of them, the complement function, the front and back echoes will be more effective.

Source: Some things of the internet