The print edition of The New York Times published the title, "How is he?" Check Lulu Application

Man Edition public Reviews Lulululu co-founder Alexandra Zhong (Alexandra Chong) and Arison Schuwarz (Alison Schwartz)

Introduction: November 21 published in the United States, "The New York Times" printed edition of the title of "How is he?" Check Lulu application (What's he really like?) Check the Lulu app) commented that Lulu apps (official website | APP store download address) A clever combination of Facebook provides a platform for women to anonymously evaluate men so they can get to know each other better before interacting with men.

The following is an overview of the article:

Comment on men

Not so long ago, after Alexandra Amin, Alexandra Amin, a Warner Bros. assistant, broke up with a boyfriend for a year, a friend told her that a free new app would allow female users to comment anonymously on their male Facebook friends. She said to me, ' He's so Lulu, you should give him a point on the line. ' said Amin.

So, the 29-Year-old gave her ex-boyfriend some negative labels, and gave him 6.9 points (10 points). However, Amin admits that the score is a little lower than the former boyfriend's deserved score.

With Lulu, female users can use a multiple-choice questionnaire to grade A variety of male friends, either ex-boyfriends or ordinary friends or relatives. The gender certification is based on Facebook's registration information. Women can also put a variety of pink labels on men, and in the final calculation of the score, these tags will also become a reference factor, and eventually displayed in the male users of the data photos. Male users can add blue labels but will not be the final scoring reference factor.

Since it was founded last year by Alexandra Zhong, a law graduate at the London School of Economics, Alexandra Chong, the service has been welcomed by a broad range of women to help them better understand potential contacts. "What attracts me is that Lulu with others is the scariest thing I can think of," he said. Erin Foster, a 31-year-old actress and writer, said, "Your partner may not be a classmate or co-worker, or even have any friends with you, so you don't know anything about him." ”

The 32-Year-old Alexandra Zhong, who represented Jamaica in the Federation tennis tournament, has now moved Lulu's headquarters from London to New York. According to Mixpanel, a market research firm, the company's users have grown by 600% in the past 6 months. "New York is the popular capital of women, and we need it here." "she said.

Creative sources

Severs Robinson Sewell Robinson, a 24-year-old advertising company who lives in Manhattan East Village, estimates that about 70% of her female friends use Lulu. She herself has also evaluated 10 men in the application. "I wrote a few evaluations to introduce my male friends to others. If someone happens to meet them in a pub and they are interesting to them, I hope they get a good reputation on Lulu. "she said.

But she also made a bad comment about some men to remind other women that they had never met. In order to expand Users, Lulu's sales representatives often visit various sorority houses to quickly expand their impact.

Alexandra Zhong has never attended any sorority, but she owes her entrepreneurial spirit to Canadian mothers and Chinese Jamaican fathers. Her mother helped set up the Burgari Cowboy Festival (Calgary Stampede), whose father was poor, but used the windfall to create a travel company after winning the lottery.

Lulu's inspiration came from a party with girlfriends. "We were all sharing stories about men," Alexandra Zhong said, "with bitterness and laughter." So she thinks she should develop a dating-specific search engine for women.

"When you search for a man, you don't want to know which party she supports, what papers she wrote in college." "What you really want to know is whether his mother likes him or not." What's he like? ”

Alexandra and friend Arison Schuwarz (Alison Schwartz) founded Lulu together. Last February, the company financed 2.5 million of billions of dollars from investors such as Facebook's early investor Milner Yuri Milner and Jawbone founder Hussein Lahman (Hosain Rahman).

The company currently employs about 30 people and has rented a new office at Chelsea.

Actual effect

Alexandra Zhong himself has no need to use Lulu regularly, and she plans to buy an apartment in the city centre with her boyfriend Jack Blockwil (Jack Brockway). Branson, the nephew of Virgin Group's founder, Richard Branson, scored 9.8 points on his Lulu score.

But not all men are so lucky. Comedian Nier Shaha (Nell Shah) Once dated a woman in Los Angeles, but found he scored only 6.7 points on Lulu. The lady was extremely embarrassed when she read word for word about the various evaluations he had made on Lulu. "If you use something like Lulu, I think you're not interested in analyzing things in one way or the other," he said. "said Shah.

So far, however, 500,000 male users have volunteered to put their data on Lulu. From this perspective, many people think that negative evaluation is better than no evaluation. Some people also ask for praise from others via Twitter.

If a male user is dissatisfied with the score he gets on the Lulu, he can use the blue label to brush the screen or ask the company to withdraw its data. But Alexandra Zhong hopes to change the behaviour of certain men through Lulu.

This may be a long-term task, but Amin in Los Angeles quickly felt the joy. Since her first attempt at Lulu, a total of 4 men have been evaluated above. "You couldn't decide if the man was good or not, but even if nobody looked at you at the end, you felt revenge." You got a little control. "she said.