The problem and optimization of website dynamic URL

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Many beginners in reading some SEO tutorials may often see, optimization will be the site URL static, and even this point into a very important ranks. Personally do not agree with this view, choose a dynamic URL or static page, as long as the site needs to be able to.

Why do many seoer emphasize the use of static pages?

Early as a result of search engine spider Imperfect, website procedure unreasonable, or some people deliberately create a spider trap (spider traps), cause spider crawl into a dead loop. Search engine to avoid this dead loop, reduce the reading of dynamic URLs, especially with "?" The URL of the symbol.

With the improvement of the search engine, this phenomenon has been basically resolved, Spider has been able to read the dynamic URL of the normal and smooth, as well as with "?" The URL of the symbol. However, the URL address (such as new.php?a=1&b=2&c=3&d=4 ...) with too many environment variables (query string) is currently is still not ideal (according to relevant information, spider basically does not read the URL with more than 3 environment variables).

If there is a difference between a dynamic URL and a static page, where is the difference?

As far as the current search engine technology is concerned, if dynamic URLs are different from static, this difference is mainly manifested in the following two aspects:

1, spider crawl efficiency: As mentioned above, the URL of multiple environment variables; Cookie data results in changes to the page, giving different visitor session IDs, and so on. These factors will cause the sipider crawl efficiency to be low, will restrict the dynamic URL in the search engine performance.

2, the page trust problem: This problem is not yet a search engine publicly said that the Web page has a trust value. But through my experiments and reference related data, static page in search engines, the same conditions generally better than dynamic URLs.

How strong is the static page in the search engine?

For search engines, static pages are better than dynamic URLs, but the advantages can be how big? "The gap is very small, if we grasp the link strategy in the site, and the appropriate optimization of the URL to deal with, this gap will be minimal."

My SEO forum has been using the dynamic URL, and the URL did not do too much optimization processing, from 2005 to the beginning of the station so far, the word seo basically in the front 1~2 bit.

Static of dynamic URLs: pseudo static

The dynamic URL does not have a specific file in the site directory, but instead returns the requested result from the database based on the user's request. We can simulate this process as a static page or directory, which is a common "pseudo static".

The current mainstream of many programs are supporting pseudo static, we can also according to the needs of the program to DIY, and then the site environment for the corresponding settings. Apache Mod_rewrite Rewrite module can be easily implemented, Windows environment also has rewrite components. There are a lot of tutorials on the Internet, you can search for the relevant information to achieve.

Optimization strategy of dynamic URL in station

How to make the dynamic URLs perform better, the following 3 points are presented from the standpoint of the station:

1, navigation is very important: Perfect station navigation, conducive to spider efficient crawling. The whole station as far as possible: starting from the home, more important position, not more than 3 clicks will be able to arrive, the most important position, should appear on the homepage of the corresponding links; If necessary, you can create a separate static navigation page.

2, the production site map: First of all, the site should have a site Map page, will be commonly used in this page to do the link, users can quickly understand the structure of the site, search engine spider can quickly and efficiently crawl the site; second, XML-formatted site maps are now not only available for Google, The XML map should be updated as much as possible; Finally, it is advisable to make a list of URLs (urllist.html and Urllist.txt), which is helpful and harmless to the website.

3, URL Unity, Specifications: Multiple versions of the same URL (such as read.php?id=1 and read.php?id=1&page=1), the same place multiple URL forms (such as List.php?companyname= XXX and list.php?companyid=123), and case problems can lead to similar pages in search engines, thus affecting the performance of the site in search engines.

In short, the individual believes that dynamic URLs are not necessarily worse than static pages, as long as the optimization is appropriate, in the search engine also has a good performance. And many can only or best use dynamic program time (such as forum, order system, such as interactive site), there is no need to deliberately generate HTML, or make static pages.

Author: Si Shu

Original download: Point stone interactive search Engine Optimization Blog

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