The problem of the homogeneity of the game outstanding innovation into the Summit forum common theme
Source: Internet
Author: User
KeywordsInnovation homogeneity China very innovative homogeneous China very innovative homogeneous innovative homogeneous China very very very innovative homogeneous innovative homogeneous China very Chinese very innovative homogeneous innovative innovative homogeneous homogeneous China very China China very innovative Innovation homogeneity homogeneity very much China China innovation very homogeneous very China innovation innovation homogenization homogeneous very China very China very innovative homogeneous China innovation very homogeneous China innovation innovation innovation homogeneity homogeneity innovation homogenization homogenization. China China China very very very very very very very Chinese innovative very homogeneous China very innovative homogeneous China very innovative homogeneous China very innovative homogeneous China innovative very homogeneous China very innovative homogeneous innovative homogeneous China very very very very very innovative Homogenization China very innovative homogeneous China very
July 28, the China International Digital Interactive Entertainment Industry Summit Forum (hereinafter referred to as "forum") at the Shanghai International Conference Center, domestic and foreign game giants gathered to publish their own insights into the Chinese game industry and the company's development strategy. It is noteworthy that in the face of the increasingly serious problem of homogeneity of game products, many guests in the speech mentioned the "innovation" problem. The problem of homogenization of games in the speech of Sun Shoushan, deputy director of the department, the homogenization has been included in the current domestic game one of the major problems. Indeed, with domestic games springing up version appeared, more and more people feel "Chinese online games are the same." As Sohu CEO Charles Zhang said, this is also the common problem of the whole Chinese Internet, a micro-blog, everyone swarm of all do micro Bo, a group buy, we all do group buying, this also reflects China's intellectual property protection problems. Jinshan Software Senior Vice President Zou also said that the game's sameness directly led to a large number of users lost. But this kind of development way, also is not advantageous to the game production personal growth, affects the game quality directly. "Innovation" into a common theme of the forum facing more and more prominent problems of homogenization, many guests invariably mentioned innovation. Wang Junbo, chairman of Taiwan Zhi Guan Technology, said that the last 10 years, the Chinese game has achieved very excellent results, but in the future, only a comprehensive encouragement of innovation, creativity, talent, in order to let China's game industry truly the world's first. Liu Luyuan, chief executive of the Dragon Company, also talked about the lack of innovation that would severely restrict companies from capturing opportunities. Innovative people can not get their own income, slowly by the market squeeze out, so will form a long-term talent team and the shrinking industry. Li Ruijie, chairman of China Green Treasure, when he talked about the company's future development, also said that will recruit to face the next 10 years of innovative game team to strengthen cooperation. Oak is not the largest Internet user company in China, and is not the first company to do a community network, nor is it the company that copied the most image of Facebook, "said Chen, an interactive CEO." But we've been innovating. "Foreign game giants bring innovation" results of this summit forum, not only from the domestic industry, the world famous game giants Microsoft and Nintendo, also sent representatives to speak at the forum. Microsoft's global Senior vice president, Zhang, has brought Microsoft's latest body-sensing operating system to turn the entire body into the Kinect of the manipulator. And Nintendo's vice minister of overseas business, Tian, focuses on the success of NDS by Innovative Entertainment. The future of domestic games full of confidence although the first half of the game industry growth slowed down, many companies have not achieved the expected results, the industry has also shown a lot of problems, but overall, the future of the Chinese game is still full of confidence. Perfect CEO Chi bluntly at present in innovation, Chinese manufacturers are far from foreign giants, but learn to walk before learning to run, hope that in 10 or 20 years after the Chinese enterprises will also stand here to demonstrate a lot of our innovation andInventions, can go internationally, become a global enterprise. China's online games over the past ten years, the results are obvious to all, but there are many problems in response, today's competition is on the one hand by virtue of technology, on the other hand, is excellent creativity. Only create a new game production concept and game content, can really let the player accept, blindly imitation creation, can only make the players feel more and more disgusted with the product. In the face of more and more fierce competition, only one step ahead of the innovation, can seize the market opportunities, and even foreign markets to accept. By then, China will truly become a big game. Of course this requires the efforts of all Chinese gamers. (Edit Zhang Xing)
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